Publications
Publications
- September 1974 (Revised January 1988)
- HBS Case Collection
Midwest Ice Cream Co.
Abstract
Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things "wrong," which are covered up by a growth in the overall ice cream market.
Keywords
Citation
Shank, John K., and Wm J. Rauwerdink. "Midwest Ice Cream Co." Harvard Business School Case 175-070, September 1974. (Revised January 1988.)