Publications
Publications
- February 1975 (Revised April 1983)
- HBS Case Collection
Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy
Abstract
Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique.
Keywords
Citation
Hammond, John S. "Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy." Harvard Business School Background Note 175-175, February 1975. (Revised April 1983.)