Publications
Publications
- March 1981 (Revised November 1998)
- HBS Case Collection
Corning Glass Works International (C2)
Abstract
Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization structure.
Keywords
Global Strategy; Change; Performance; Globalized Firms and Management; Management Teams; Manufacturing Industry
Citation
Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International (C2)." Harvard Business School Supplement 381-164, March 1981. (Revised November 1998.)