Publications
Publications
- May 1982 (Revised April 1984)
- HBS Case Collection
Consolidated Foods Corp. (A)
Abstract
Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the situation up to January 1981.
Keywords
Citation
Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)