Publications
Publications
- February 1983 (Revised May 1984)
- HBS Case Collection
Managing Product Safety: The Ford Pinto
Abstract
Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.
Keywords
Citation
Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)