Publications
Publications
- February 1983
- HBS Case Collection
Managing Product Safety: The Case of the Procter & Gamble Rely Tampon
Abstract
Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.
Keywords
Citation
Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Case of the Procter & Gamble Rely Tampon." Harvard Business School Case 383-131, February 1983.