Publications
Publications
- August 1983 (Revised March 2011)
- HBS Case Collection
Honda (A)
Abstract
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).
Keywords
Citation
Christiansen, Evelyn T., and Richard Pascale. "Honda (A)." Harvard Business School Case 384-049, August 1983. (Revised March 2011.)