Research Summary
Research Summary
Cultural Entrepreneurship and the Business of the Arts
By: Rohit Deshpande
Description
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful arts/culture organizations deal with challenges of changing audience demographics and social media marketing. And how new arts/culture startups engage with new audiences.