Research Summary
Research Summary
The "New" Corporate Communications
Description
Stephen A. Greyser continues to explore the issues and problems
organizations face as they attempt to communicate effectively with a
variety of constituencies. Greyser's work and the course to which it
contributes are structured around the business-media-publics model,
wherein companies, industries, and business as a whole communicate
through general or specialized media to opinion leaders, the financial
community, government, employees, and the general public. Topics
include: developing public relations and media relations philosophies,
strategies, and tactics; identifying relevant audiences; dealing with
activists, crises, and media attacks; understanding how the media work;
influencing public opinion; maintaining good investor relations; and
developing company image, identity, and reputation. Numerous case
studies (many inside the board room) and noncase teaching materials are
being developed from the research findings.