Research Summary
Research Summary
Evolution of Competitive Advantage
Description
Anita M. McGahan is studying the evolution of competitive advantage among firms in a cross section of industries. She is particularly interested in the structural conditions that enable firms to develop an enduring competitive advantage in new markets. McGahan has developed a series of articles and case studies that examines the terms of competition in the software, automobile, medical devices, pharmaceuticals, insurance, brewing, and consumer electronics industries. Another set of her studies is based on econometric analyses of panel data on the performance of firms in different industries.