Strategy and Technology

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and cases, this project has looked at how companies such as Microsoft and Intel work together as well compete to grow the economic pie as well as divide industry profits. This research has been conducted with HBS Professor Ramon Casadesus-Masanell and Professor Barry Nalebuff from the Yale School of Management. Working with HBS Associate Professor Andrei Hagiu, a second stream of work is focused on multi-sided platforms (such as Google, which connects consumers to advertisers). A third stream, also with Professor Hagiu, is examining intermediation in intellectual property. This research explores why two-sided platforms have failed to gain traction in the intellectual property market, while new intermediaries, which we call “super aggregators” and “defensive aggregators,” are reshaping the market for I.P.