Research Summary
Research Summary
Overview
Description
Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links manufacturing and corporate marketing with business competition, government regulation, and broader trends in consumption. Expanding her research on visuality and taste, Hisano’s second project will analyze how firms reconceptualized sense perception and translated it to their products and services in various industries, including food, automobiles, fashion, and cosmetics, and how the expanding global market changed the role of the senses for product development and marketing in different cultures.
Keywords
Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States