Marketing Models Doctoral Seminar
Description
This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods and Game theoretical models. Substantive topics include: Advertising, Word of Mouth, Sales Force Compensation, Channels of Distribution and Customer Lifetime Value.
Students will be in charge of presenting and discussing the assigned articles. They will be expected to come to class prepared, having thoroughly read all papers in each session. Each student is required to give one presentation (maximum 15 pages) during the semester on the paper assigned to them, that will include a discussion of the key ideas of the paper, the theoretical analysis, empirical tests (if any), limitations, and directions for future research that build on the issues raised by the articles. In addition, for all sessions each student will prepare a brief written summary and evaluation of the papers that are not assigned to him/her but which will be covered that day.