Teaching Interest
Teaching Interest
Overview
Description
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high degree of pleasure in those who buy their goods and services, but also for spurring desirability among others who aspire to them. The course is designed to enhance students’ ability to discern and appraise businesses through their own senses – a critical and oftentimes under-developed skillset for corporate executives, entrepreneurs and investors alike - as well as to analyze the issues and challenges of running aesthetic business from a strategic, financial, organizational and cultural vantage.