Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Faculty
    • Faculty
    • Positions
Jeremy Yang

Jeremy Yang

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products to improve advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy and web3. 

His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award. He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the MIT Initiative on the Digital Economy, the Harvard Data Science Initiative, and the Institute for Quantitative Social Science.
Read more
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products to improve advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy and web3. 

His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award. He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the MIT Initiative on the Digital Economy, the Harvard Data Science Initiative, and the Institute for Quantitative Social Science.
Less
Marketing
+1 (617) 496-0988
→Send Email
 
Jeremy Yang
Unit
Marketing
Contact Information
(617) 496-0988
Send Email
Publications Research Summary

Working Papers
Working Papers

  • Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020. View Details
  • Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021. View Details
All Publications
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products to improve advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy and web3. 

His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award. He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the MIT Initiative on the Digital Economy, the Harvard Data Science Initiative, and the Institute for Quantitative Social Science.
Working Papers
  • Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020. View Details
  • Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021. View Details
Research Summary
Overview
Professor Yang works on topics in the creator economy. The problems he is currently focusing on are 1) aiding the creative process and identifying creative trends in a data-driven way, 2) the causes and consequences of the concentration and mobility of influence among creators across platforms, 3) improving creator and brand collaboration through more effective matching and monitoring, 4) creators as founders and monetization schemes in web2/3, and 5) platform competition.
Additional Information
  • Personal Website
  • Twitter
  • Linkedin
Areas of Interest
  • analytics
  • digital economy
  • experimentation
  • machine learning
  • marketing
  • Additional Topics
  • big data
  • creativity
  • customer relationship management
  • decision-making
  • electronic commerce
  • entrepreneurship
  • incentives
  • motivation
  • networks
  • pricing
  • Industries
  • advertising
  • consumer products
  • entertainment
  • information
  • media
In The News

In The News

    • 15 Jan 2022
    • Economist

    Tiktok Isn’t Silly. It’s Serious

    • 28 Sep 2021
    • New York Times

    TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

    • 23 Jun 2021
    • Medium

    What Makes TikTok Video Ads Tick?

Additional Information
Personal Website
Twitter
Linkedin

Areas of Interest

analytics
digital economy
experimentation
machine learning
marketing
 More

Additional Topics

big data
creativity
customer relationship management
decision-making
electronic commerce
entrepreneurship
incentives
motivation
networks
pricing

Industries

advertising
consumer products
entertainment
information
media
 Less

In The News

    • 15 Jan 2022
    • Economist

    Tiktok Isn’t Silly. It’s Serious

    • 28 Sep 2021
    • New York Times

    TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

    • 23 Jun 2021
    • Medium

    What Makes TikTok Video Ads Tick?

ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College