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- February 2024
- Supplement
Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY was considering the best path forward for his company has he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and
other crops from cells grown in...
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Keywords:
Strategy;
Business Model;
Green Technology;
Goods and Commodities;
Growth and Development Strategy;
Science;
Entrepreneurship;
Agriculture and Agribusiness Industry;
Technology Industry;
Boston;
Sao Paulo
Serafeim, George. "Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Multimedia/Video Supplement 124-705, February 2024.
- December 2023
- Article
Introduction to the Special Section on Business and Climate Change
By: Rajesh Chandy, Glen Dowell, Colin Mayer, Erica Plambeck, George Serafeim, Michael W. Toffel, L. Beril Toktay and Elke Weber
Keywords:
Climate Change;
Adaptation;
Policy;
Corporate Social Responsibility and Impact;
Innovation and Invention;
Forecasting and Prediction
Chandy, Rajesh, Glen Dowell, Colin Mayer, Erica Plambeck, George Serafeim, Michael W. Toffel, L. Beril Toktay, and Elke Weber. "Introduction to the Special Section on Business and Climate Change." Management Science 69, no. 12 (December 2023): 7347–7351.
- October 2023 (Revised October 2023)
- Case
KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing
By: George Serafeim, Siko Sikochi and Namrata Arora
The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000...
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- October 2023 (Revised November 2023)
- Case
Recycle & Re-Match: The Future of Soccer Turfs
By: George Serafeim, Lena Duchene and Carlota Moniz
By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,...
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Keywords:
Carbon Emissions;
Carbon Abatement;
Sustainability;
Recycling;
Waste Management;
Technology;
Entrepreneurial Management;
Business Growth and Maturation;
Business Model;
Decisions;
Energy Conservation;
Investment Return;
Profit;
Technological Innovation;
Patents;
Growth and Development Strategy;
Market Entry and Exit;
Digital Platforms;
Wastes and Waste Processing;
Business Strategy;
Competition;
Expansion;
Technology Adoption;
Sports;
Environmental Sustainability;
Entrepreneurship;
Green Technology Industry;
Service Industry;
Manufacturing Industry;
Rubber Industry;
Sports Industry;
Denmark;
Netherlands;
France;
United States;
Pennsylvania;
Europe
- September 2023
- Supplement
Arcos Dorados: Decarbonizing McDonald’s in Latin America – Alternative Protein Products
By: George Serafeim and Michael W. Toffel
Serafeim, George, and Michael W. Toffel. "Arcos Dorados: Decarbonizing McDonald’s in Latin America – Alternative Protein Products." Harvard Business School Multimedia/Video Supplement 624-705, September 2023.
- September 2023
- Supplement
Arcos Dorados: Decarbonizing McDonald’s in Latin America – Decarbonization Activities
By: George Serafeim and Michael W. Toffel
Serafeim, George, and Michael W. Toffel. "Arcos Dorados: Decarbonizing McDonald’s in Latin America – Decarbonization Activities." Harvard Business School Multimedia/Video Supplement 624-703, September 2023.
- September 2023
- Supplement
Arcos Dorados: Decarbonizing McDonald’s in Latin America – Standard vs Geographically Customized Strategy
By: George Serafeim and Michael W. Toffel
Serafeim, George, and Michael W. Toffel. "Arcos Dorados: Decarbonizing McDonald’s in Latin America – Standard vs Geographically Customized Strategy." Harvard Business School Multimedia/Video Supplement 624-704, September 2023.
- September 2023
- Supplement
Arcos Dorados: Decarbonizing McDonald’s in Latin America – Sustainability-linked Bonds and Executive Compensation
By: George Serafeim and Michael W. Toffel
Serafeim, George, and Michael W. Toffel. "Arcos Dorados: Decarbonizing McDonald’s in Latin America – Sustainability-linked Bonds and Executive Compensation." Harvard Business School Multimedia/Video Supplement 624-706, September 2023.
- September 2023 (Revised November 2023)
- Case
Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim and Michael Norris
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company has he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in...
View Details
Keywords:
Business Model;
Green Technology;
Goods and Commodities;
Growth and Development Strategy;
Science-Based Business;
Entrepreneurship;
Plant-Based Agribusiness;
Business Startups;
Decisions;
Technological Innovation;
Production;
Agriculture and Agribusiness Industry;
Technology Industry;
Boston;
Sao Paulo
Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)
- September 2023
- Teaching Note
Roche: ESG and Access to Healthcare
By: George Serafeim
Teaching Note for HBS Case No. 123-075. In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal...
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- September 2023
- Teaching Note
Apple’s iPhone Revolution: Pioneering the Circular Economy
By: George Serafeim
Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and...
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- September 2023
- Article
Corporate Purpose in Public and Private Firms
By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for...
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Keywords:
Purpose;
Corporate Purpose;
Culture;
Corporate Culture;
Public And Private Organizations;
Hedge Fund;
Executive Pay;
Corporate Governance;
Corporate Strategy;
Organizational Culture;
Mission and Purpose;
Employees;
Attitudes;
Executive Compensation;
Ownership
Gartenberg, Claudine, and George Serafeim. "Corporate Purpose in Public and Private Firms." Management Science 69, no. 9 (September 2023): 5087–5111.
- Article
Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement
By: George Serafeim and Aaron Yoon
We investigate whether ESG ratings predict future ESG news and the associated market reactions. We find that the consensus rating predicts future news, but its predictive ability diminishes for firms with large disagreement between raters. Relation between news and...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Disclosure;
ESG Ratings;
ESG Reporting;
ESG Disclosure Metrics;
Sustainability;
Investments;
Disagreement;
Rating Disagreement;
Ratings;
Environmental Sustainability;
Social Issues;
Corporate Social Responsibility and Impact;
Performance;
News;
Investment;
Financial Markets;
Stocks;
Price
Serafeim, George, and Aaron Yoon. "Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement." Special Issue on RAST 2022 Conference. Review of Accounting Studies 28, no. 3 (September 1, 2023): 1500–1530.
- July 2023
- Case
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food...
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Keywords:
Climate Risk;
Digital;
Platform Strategies;
Data;
Packaging;
Sustainability;
Start-up;
Startup;
Entrepreneur;
Impact;
Circular;
Growth Strategy;
Innovation;
Environmental Sustainability;
Innovation and Invention;
Business Growth and Maturation;
Growth and Development Strategy;
Business Startups;
Resource Allocation;
Risk Management;
Adoption;
Strategy;
Performance Productivity;
Service Delivery;
Service Operations;
Supply Chain;
Distribution;
Entrepreneurship;
Climate Change;
Green Technology Industry;
Service Industry;
Retail Industry;
Germany;
Europe
Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023.
- June 2023
- Supplement
Roche: ESG and Access to Healthcare
By: George Serafeim
In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that...
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Keywords:
ESG (Environmental, Social, Governance) Performance;
Sustainable Finance;
Growth Strategy And Execution;
Sustainability Targets;
Impact Evaluation;
Healthcare Access;
Healthcare Innovation;
Healthcare Systems;
Healthcare Operations;
Finance;
Strategy;
Health Testing and Trials;
Health Care and Treatment;
Growth Management;
Measurement and Metrics;
Innovation Strategy;
Corporate Social Responsibility and Impact;
Health Industry;
Pharmaceutical Industry;
Switzerland;
North America;
Europe;
Asia;
Latin America;
Africa
Serafeim, George. "Roche: ESG and Access to Healthcare." Harvard Business School Multimedia/Video Supplement 123-713, June 2023.
- June 2023
- Case
Investing in the Climate Transition at Neuberger Berman
By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated...
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Keywords:
Carbon Emissions;
Sustainability;
Decarbonization;
Performance;
Risk Assessment;
Opportunities;
Environmental Sustainability;
Carbon Footprint;
Business Analysis;
Investing;
Regulation;
Asset Management;
Investment Strategy;
Climate Change;
Transition;
Analysis;
Product Positioning;
Strategy;
Investment Portfolio;
Financial Services Industry;
Energy Industry
- June 2023 (Revised February 2024)
- Case
Betting on Green Steel
By: George Serafeim and Sofoklis Melissovas
'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the...
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Keywords:
Decarbonization;
Sustainability;
Sustainability Management;
Technology;
Technology Adoption;
Industrialization;
Climate Change;
Climate Risk;
Innovation;
Energy;
Entrepreneurship;
Steel Industry;
Middle East;
India
Serafeim, George, and Sofoklis Melissovas. "Betting on Green Steel." Harvard Business School Case 123-101, June 2023. (Revised February 2024.)
- 2023
- Working Paper
ESG: From Process to Product
By: George Serafeim
ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
ESG Reporting;
Investment Fund;
Investment;
Corporate Social Responsibility and Impact;
Financial Services Industry
Serafeim, George. "ESG: From Process to Product." Harvard Business School Working Paper, No. 23-069, May 2023.
- May 2023 (Revised November 2023)
- Case
Arcos Dorados: Decarbonizing McDonald’s in Latin America
By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those...
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Keywords:
Environmental Accounting;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Change Management;
Forecasting and Prediction;
Environmental Sustainability;
Food;
Growth Management;
Supply Chain;
Corporate Social Responsibility and Impact;
Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Green Technology Industry;
Consumer Products Industry;
Latin America;
North and Central America;
South America
Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald’s in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
- April 2023 (Revised October 2023)
- Supplement