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All HBS Web
(115,670)
- Faculty Publications (185)
- April 2013
- Case
Managing with Analytics at Procter & Gamble
By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to...
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Keywords:
Analytics;
Data Management;
Forecasting;
Shared Services;
Procter & Gamble;
Laundry Detergent;
Information Management;
Forecasting and Prediction;
Information Technology;
Mathematical Methods;
Consumer Products Industry;
North America
Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
- January 2013 (Revised April 2013)
- Case
Microsoft Server & Tools
By: Marco Iansiti and Alain Serels
In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well,...
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Keywords:
Technology;
Computing;
Enterprise Computing;
Servers;
Cloud Computing;
Microsoft;
Technology Evolution;
Technological Innovation;
Disruptive Innovation;
Information Technology;
Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools." Harvard Business School Case 613-031, January 2013. (Revised April 2013.)
- January 2013
- Supplement
Microsoft Server & Tools (B)
By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.
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Keywords:
Technological Innovation;
Disruptive Innovation;
Information Technology;
Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (B)." Harvard Business School Supplement 613-046, January 2013.
- January 2013
- Supplement
Microsoft Server & Tools (C)
By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform.
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Keywords:
Technology;
Computing;
Enterprise Computing;
Servers;
Cloud Computing;
Microsoft;
Technology Evolution;
Technological Innovation;
Disruptive Innovation;
Information Technology;
Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (C)." Harvard Business School Supplement 613-047, January 2013.
- October 2012
- Case
Microsoft Office 2007 (Abridged)
By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software.
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Keywords:
History;
Applications and Software;
Research and Development;
Business Processes;
Product Development
Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007 (Abridged)." Harvard Business School Case 613-061, October 2012.
- 2012
- Article
A Study of Economic Impact of Cloud Computing
By: Marco Iansiti and Gregory L. Richards
In this paper we find that advances in cloud computing likely will extend the IT induced economic growth in developed economies and foster growth in economies where IT penetration is not yet fully mature. We conclude that governments should work together to take...
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- Article
Entry into Platform-based Markets
By: Feng Zhu and Marco Iansiti
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of...
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Keywords:
Platform-based Markets;
Winnter-take-all;
First-mover Advantage;
Indirect Network Effects;
Video Game Industry;
Quality;
Network Effects;
Market Entry and Exit;
Digital Platforms;
Motion Pictures and Video Industry
Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
- June 2011
- Case
CA Technologies: Bringing the Cloud to Earth
By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing....
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Keywords:
Disruptive Innovation;
Product Positioning;
Expansion;
Internet and the Web;
Technology Adoption
Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
- February 2010 (Revised December 2011)
- Case
Ricoh Company, Ltd.
By: Robert G. Eccles, Amy C. Edmondson, Marco Iansiti and Akiko Kanno
Ricoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in...
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Keywords:
Environmental Accounting;
Financial Reporting;
Integrated Corporate Reporting;
Investment;
Operations;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Electronics Industry;
Manufacturing Industry;
Japan
Eccles, Robert G., Amy C. Edmondson, Marco Iansiti, and Akiko Kanno. "Ricoh Company, Ltd." Harvard Business School Case 610-053, February 2010. (Revised December 2011.)
- 2010
- Book
One Strategy: Organization, Planning, and Decision Making
By: Steven Sinofsky and Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft...
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Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
- 2009
- Working Paper
Principles that Matter: Sustaining Software Innovation from the Client to the Web
By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that...
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Keywords:
Decision Choices and Conditions;
Technological Innovation;
Intellectual Property;
Partners and Partnerships;
Competition;
Information Technology;
Internet and the Web
Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
- May 2009
- Article
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan David MacCormack and Marco Iansiti
Keywords:
Intellectual Property;
Information Technology;
Transition;
Applications and Software;
Information Technology Industry
MacCormack, Alan David, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Journal of Product Innovation Management 26, no. 3 (May 2009): 248–263.
- April 2009
- Case
SAP AG: Orchestrating the Ecosystem
By: Marco Iansiti and Karim R. Lakhani
Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software...
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Keywords:
Decision Choices and Conditions;
Organizational Structure;
Partners and Partnerships;
Business Strategy;
Technology Industry
Iansiti, Marco, and Karim R. Lakhani. "SAP AG: Orchestrating the Ecosystem." Harvard Business School Case 609-069, April 2009.
- December 2007 (Revised July 2008)
- Case
General Mills (A)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the...
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Keywords:
Competitive Strategy;
Change Management;
Cost Management;
Problems and Challenges;
Inflation and Deflation;
Price;
Consumer Products Industry;
Manufacturing Industry
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (A)." Harvard Business School Case 608-004, December 2007. (Revised July 2008.)
- December 2007 (Revised July 2008)
- Supplement
General Mills (B)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
Keywords:
Food and Beverage Industry
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (B)." Harvard Business School Supplement 608-067, December 2007. (Revised July 2008.)
- 2007
- Working Paper
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially...
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Keywords:
Price;
Network Effects;
Digital Platforms;
Monopoly;
Quality;
Competitive Advantage;
Digital Platforms
Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
- February 2007 (Revised August 2007)
- Case
Microsoft Office 2007
By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software.
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Keywords:
History;
Applications and Software;
Research and Development;
Business Processes;
Product Development
Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007." Harvard Business School Case 607-015, February 2007. (Revised August 2007.)
- 2006
- Working Paper
The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community
By: Marco Iansiti and Gregory L. Richards
Iansiti, Marco, and Gregory L. Richards. "The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community." Harvard Business School Working Paper, No. 07-028, November 2006.
- 2006
- Working Paper
Information Technology and the Growth of the Firm: A Process Theory Perspective
By: David James Brunner, Bradley R. Staats, Marco Iansiti and George Favaloro