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All HBS Web
(115,569)
- Faculty Publications (185)
- 1995
- Working Paper
From Technological Potential to Product Performance: An Empirical Analysis
By: Marco Iansiti
- April 1995 (Revised December 1997)
- Case
Silicon Graphics, Inc. (A)
By: Marco Iansiti and Ellen Stein
Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development...
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Keywords:
Product Development;
Information Infrastructure;
Product Launch;
Managerial Roles;
Expansion;
Design;
Applications and Software;
Computer Industry;
Electronics Industry;
California
Iansiti, Marco, and Ellen Stein. "Silicon Graphics, Inc. (A)." Harvard Business School Case 695-061, April 1995. (Revised December 1997.)
- March 1995
- Article
Technology Integration: Managing Technological Evolution in a Complex Environment
By: Marco Iansiti
Iansiti, Marco. "Technology Integration: Managing Technological Evolution in a Complex Environment." Research Policy 24, no. 2 (March 1995): 521–42.
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a...
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Keywords:
Customer Satisfaction;
Customer Value and Value Chain;
Product Development;
Mathematical Methods
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
- Article
Science-based Product Development: An Empirical Study of the Mainframe Computer Industry
By: Marco Iansiti
Iansiti, Marco. "Science-based Product Development: An Empirical Study of the Mainframe Computer Industry." Production and Operations Management 4, no. 4 (Fall 1995).
- 1995
- Article
Technological Evolution, System Architecture, and the Obsolescence of Firm Capabilities
By: Marco Iansiti and T. Khanna
Iansiti, Marco, and T. Khanna. "Technological Evolution, System Architecture, and the Obsolescence of Firm Capabilities." Industrial and Corporate Change 4, no. 2 (1995): 333–61.
- 1995
- Article
Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development
By: Marco Iansiti
Keywords:
Information Technology;
Research and Development;
Integration;
Information;
Science;
Product
Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
- November 1994 (Revised October 2011)
- Background Note
Innovation: A Customer-Driven Approach
By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
Provides a selection of methodologies for the investigation of user needs, concept development, and product design.
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Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
- 1994
- Chapter
Project Leadership and Organization
By: K. B. Clark, M. Iansiti and R. Billington
Clark, K. B., M. Iansiti, and R. Billington. "Project Leadership and Organization." In The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development, edited by H. K. Bowen, K. B. Clark, C. H. Holloway, and S. C. Wheelwright. New York: Oxford University Press, 1994.
- August 1994 (Revised January 1997)
- Exercise
Design for Manufacturing: An Exercise
By: Marco Iansiti and Ellen Stein
Iansiti, Marco, and Ellen Stein. "Design for Manufacturing: An Exercise." Harvard Business School Exercise 695-015, August 1994. (Revised January 1997.)
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft...
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Keywords:
Product Development;
Organizational Structure;
Applications and Software;
Design;
Expansion;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products.
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Keywords:
Product Development;
Applications and Software;
Product Design;
Organizational Structure;
Product Launch;
Business Strategy;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- April 1994
- Case
Fiat (A)
By: Marco Iansiti
Keywords:
Auto Industry
Iansiti, Marco. "Fiat (A)." Harvard Business School Case 694-041, April 1994.
- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords:
Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
- 1994
- Article
Integration and Dynamic Capability: Evidence from Development in Automobiles and Mainframe Computers
By: M. Iansiti and K. B. Clark
Iansiti, M., and K. B. Clark. "Integration and Dynamic Capability: Evidence from Development in Automobiles and Mainframe Computers." Industrial and Corporate Change 3, no. 3 (1994): 557–605.
- 1994
- Article
Prototyping: A Tool for Rapid Learning in Product Development
By: M. Iansiti and P. Barkan
- May 1993
- Teaching Note
Product Development Organization and Capability, Module Overview
By: Marco Iansiti
- May 1993
- Teaching Note
Microsoft Corporation: Office Business Unit (TN)
By: Marco Iansiti
Teaching Note for (9-691-033).
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Keywords:
Information Technology Industry
- May 1993
- Teaching Note
NEC TN
By: Marco Iansiti
Teaching Note for (9-693-095).
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Keywords:
Information Technology Industry