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All HBS Web
(115,679)
- Faculty Publications (107)
Show Results For
-
All HBS Web
(115,679)
- Faculty Publications (107)
- December 2011 (Revised March 2015)
- Teaching Note
Airbnb (A) and (B)
- December 2011 (Revised March 2012)
- Supplement
Airbnb (B)
- 2016
- Working Paper
Reviews, Reputation, and Revenue: The Case of Yelp.com
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Research Summary
Quality disclosure and consumer behavior
Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details
- Research Summary
Research overview
- Research Summary
The limits of reviews
Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details
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