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- Faculty Publications (221)
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All HBS Web
(115,743)
- Faculty Publications (221)
- Article
Aid in the Aftermath of Hurricane Katrina: Inferences of Secondary Emotions and Intergroup Helping
By: A.J.C. Cuddy, M. Rock and M. I. Norton
Cuddy, A.J.C., M. Rock, and M. I. Norton. "Aid in the Aftermath of Hurricane Katrina: Inferences of Secondary Emotions and Intergroup Helping." Group Processes & Intergroup Relations 10, no. 1 (January 2007): 107–118.
- Article
Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt
By: Michael I. Norton, Jeana H. Frost and Dan Ariely
Norton, Michael I., Jeana H. Frost, and Dan Ariely. "Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt." Journal of Personality and Social Psychology 92, no. 1 (January 2007): 97–105.
- Article
Wandering Minds: The Default Network and Stimulus-Independent Thought.
By: Malia F. Mason, Michael I. Norton, Jack D. Van Horn, Daniel M. Wegner, Scott D. Grafton and C. Neil Macrae
Mason, Malia F., Michael I. Norton, Jack D. Van Horn, Daniel M. Wegner, Scott D. Grafton, and C. Neil Macrae. "Wandering Minds: The Default Network and Stimulus-Independent Thought." Science 315, no. 5810 (January 19, 2007): 393–395.
- November 2006
- Exercise
Sell Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales...
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Keywords:
Marketing;
Sales;
Product;
Service Operations;
Interpersonal Communication;
Personal Development and Career
Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
- October 2006 (Revised August 2007)
- Case
RKS Guitars
By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman
RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If...
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Keywords:
Innovation and Invention;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Product Design;
Adoption
Ofek, Elie, Thomas J. Steenburgh, Michael I. Norton, and Kerry Herman. "RKS Guitars." Harvard Business School Case 507-003, October 2006. (Revised August 2007.)
- 2006
- Working Paper
Improving Online Dating with Virtual Dates
By: Jeana H. Frost, Michael I. Norton and Dan Ariely
- February 2006
- Article
Mixed Motives and Racial Bias: The Impact of Legitimate and Illegitimate Criteria on Decision-making.
By: Michael I. Norton, Samuel R. Sommers, Joseph A. Vandello and John M. Darley
Norton, Michael I., Samuel R. Sommers, Joseph A. Vandello, and John M. Darley. "Mixed Motives and Racial Bias: The Impact of Legitimate and Illegitimate Criteria on Decision-making." Psychology, Public Policy, and Law 12, no. 1 (February 2006): 36–55.
- Article
Color Blindness and Interracial Interaction: Playing the Political Correctness Game
By: Michael I. Norton, Samuel R. Sommers, Evan P. Apfelbaum, Natassia Pura and Dan Ariely
Norton, Michael I., Samuel R. Sommers, Evan P. Apfelbaum, Natassia Pura, and Dan Ariely. "Color Blindness and Interracial Interaction: Playing the Political Correctness Game." Psychological Science 17, no. 11 (November 2006): 949–953.
- January 2006
- Article
Lay Theories about Racists: What Constitutes Racism (and What Doesn't).
By: Samuel R. Sommers and Michael I. Norton
Sommers, Samuel R., and Michael I. Norton. "Lay Theories about Racists: What Constitutes Racism (and What Doesn't)." Group Processes & Intergroup Relations 9, no. 1 (January 2006): 117–138.
- July 2005
- Article
From Student to Superhero: Situational Primes Shape Future Helping
By: Leif D. Nelson and Michael I. Norton
Nelson, Leif D., and Michael I. Norton. "From Student to Superhero: Situational Primes Shape Future Helping." Journal of Experimental Social Psychology 41, no. 4 (July 2005): 423–430.
- June 2005
- Article
This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype
By: A.J.C. Cuddy, M. I. Norton and S. T. Fiske
Americans stereotype elderly people as warm and incompetent, following from perceptions of them as noncompetitive and low status, respectively. This article extends existing research regarding stereotyping of older people in two ways. First, we discuss whether the...
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Cuddy, A.J.C., M. I. Norton, and S. T. Fiske. "This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype." Journal of Social Issues 61, no. 2 (June 2005): 267–285.
- Article
Casuistry and Social Category Bias.
By: Michael I. Norton, Joseph A. Vandello and John M. Darley
Norton, Michael I., Joseph A. Vandello, and John M. Darley. "Casuistry and Social Category Bias." Journal of Personality and Social Psychology 87, no. 6 (December 2004): 817–831.
- October 2004
- Article
AntiGroupWare and Second Messenger: Simple Systems for Improving (and Eliminating) Meetings.
By: Michael I. Norton, Joan M. DiMicco, Ron Caneel and Dan Ariely
Norton, Michael I., Joan M. DiMicco, Ron Caneel, and Dan Ariely. "AntiGroupWare and Second Messenger: Simple Systems for Improving (and Eliminating) Meetings." BT Technology Journal 22, no. 4 (October 2004): 83–88.
- September 2004
- Article
Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates
By: Michael I. Norton and George R. Goethals
Norton, Michael I., and George R. Goethals. "Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates." Political Behavior 26, no. 3 (September 2004): 227–248.
- July 2004
- Article
Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance
By: Benoit Monin, Michael I. Norton, Joel Cooper and Michael A. Hogg
Keywords:
Perception
Monin, Benoit, Michael I. Norton, Joel Cooper, and Michael A. Hogg. "Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance." Group Processes & Intergroup Relations 7, no. 3 (July 2004): 207–220.
- July 2003
- Article
Vicarious Dissonance: Attitude Change from the Inconsistency of Others
By: Michael I. Norton, Benoit Monin, Joel Cooper and Michael A. Hogg
Norton, Michael I., Benoit Monin, Joel Cooper, and Michael A. Hogg. "Vicarious Dissonance: Attitude Change from the Inconsistency of Others." Journal of Personality and Social Psychology 85, no. 1 (July 2003): 47–62.
- May 2003
- Article
Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis.
By: Benoit Monin and Michael I. Norton
Monin, Benoit, and Michael I. Norton. "Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis." Personality and Social Psychology Bulletin 29, no. 5 (May 2003): 559–567.
- Article
Hype and Suspicion: The Effects of Pretrial Publicity, Race, and Suspicion on Jurors' Verdicts.
By: Steven Fein, Seth J. Morgan, Michael I. Norton and Samuel R. Sommers
Fein, Steven, Seth J. Morgan, Michael I. Norton, and Samuel R. Sommers. "Hype and Suspicion: The Effects of Pretrial Publicity, Race, and Suspicion on Jurors' Verdicts." Journal of Social Issues 53, no. 3 (Fall 1997): 487–502.