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All HBS Web
(115,786)
- Faculty Publications (171)
- April 1990
- Case
Gillette vs. Coniston: Communications in a Proxy Fight
By: Stephen A. Greyser and Norman Klein
Keywords:
Business and Shareholder Relations;
Corporate Governance;
Communication;
Governing and Advisory Boards
Greyser, Stephen A., and Norman Klein. "Gillette vs. Coniston: Communications in a Proxy Fight." Harvard Business School Case 590-066, April 1990.
- April 1990
- Case
Perrier Recall: A Source of Trouble
By: Stephen A. Greyser and Norman Klein
When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide...
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Greyser, Stephen A., and Norman Klein. "Perrier Recall: A Source of Trouble." Harvard Business School Case 590-104, April 1990.
- April 1990
- Case
What Is Done Is Dun . . . & Bradstreet
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "What Is Done Is Dun . . . & Bradstreet." Harvard Business School Case 590-103, April 1990.
- January 1990
- Case
No Smoking Story
By: Stephen A. Greyser, Roy V. Eales and Norman Klein
Keywords:
Health Disorders
Greyser, Stephen A., Roy V. Eales, and Norman Klein. "No Smoking Story." Harvard Business School Case 590-048, January 1990.
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- June 1989 (Revised July 1989)
- Case
Coniston vs. Gillette: Communications in a Proxy Fight
By: Stephen A. Greyser and Norman Klein
Keywords:
Business and Shareholder Relations;
Corporate Governance;
Communication;
Governing and Advisory Boards
Greyser, Stephen A., and Norman Klein. "Coniston vs. Gillette: Communications in a Proxy Fight." Harvard Business School Case 589-110, June 1989. (Revised July 1989.)
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
- April 1989
- Case
News and No Comment at Emery Air Freight
By: Stephen A. Greyser and Norman Klein
A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to...
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Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- January 1989
- Case
Primerica Corp. (B)
By: Stephen A. Greyser and Norman Klein
Keywords:
Financial Services Industry
Greyser, Stephen A., and Norman Klein. "Primerica Corp. (B)." Harvard Business School Case 589-088, January 1989.
- December 1988
- Case
Navistar International Corp.: Charting a New Course
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Navistar International Corp.: Charting a New Course." Harvard Business School Case 589-068, December 1988.
- November 1988
- Case
Please Pass the NOTSALT
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Please Pass the NOTSALT." Harvard Business School Case 589-071, November 1988.
- June 1988 (Revised May 1989)
- Case
Primerica Corp. (A): How American Can Discovered Primerica
By: Stephen A. Greyser and Norman Klein
Keywords:
Financial Services Industry
Greyser, Stephen A., and Norman Klein. "Primerica Corp. (A): How American Can Discovered Primerica." Harvard Business School Case 588-066, June 1988. (Revised May 1989.)
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the...
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Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
- December 1987
- Case
Putnam Companies: Crash Communications--1987
Keywords:
Crisis Management
Greyser, Stephen A. "Putnam Companies: Crash Communications--1987." Harvard Business School Case 588-047, December 1987.
- July 1987
- Case
Investor Relations at AT&T
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Investor Relations at AT&T." Harvard Business School Case 588-003, July 1987.
- May 1987 (Revised May 1991)
- Case
Crafted with Pride in U.S.A. Council
Greyser, Stephen A. "Crafted with Pride in U.S.A. Council." Harvard Business School Case 587-110, May 1987. (Revised May 1991.)
- February 1987
- Case
Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media
Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.