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All HBS Web
(116,023)
- Faculty Publications (144)
- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem...
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- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product...
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- April 2003
- Article
R&D Comes to Services: Bank of America's Pathbreaking Experiments
By: Stefan Thomke
Thomke, Stefan. "R&D Comes to Services: Bank of America's Pathbreaking Experiments." Harvard Business Review 81, no. 4 (April 2003). (Translated into German and reprinted in Harvard Business Manager (July 2003))
- March 2003
- Teaching Note
Developing Products on Internet Time: A Process Design Exercise (TN)
By: Stefan H. Thomke
Teaching Note for (9-600-121).
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- March 2003
- Teaching Note
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029).
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- March 2003
- Teaching Note
Bank of America (A) and (B) TN
By: Stefan H. Thomke
Teaching Note for (9-603-022) and (9-603-023).
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- March 2003
- Teaching Note
BMW AG: The Digital Car Project (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-699-044) and (9-699-045).
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Keywords:
Auto Industry
- February 2003
- Teaching Note
Bush Boake Allen (TN)
By: Stefan H. Thomke
Teaching Note for (9-601-061).
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- February 2003
- Teaching Note
Siemens AG: Global Development Strategy (A) and (B) TN
By: Stefan H. Thomke
Teaching Note for (9-602-061) and (9-602-062).
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- February 2003 (Revised March 2020)
- Teaching Note
Millennium Pharmaceuticals, Inc. (A) & (B)
By: Stefan H. Thomke
Teaching Note for (9-600-038) and (602-063).
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- September 2002 (Revised October 2002)
- Case
Bank of America (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as...
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Keywords:
Motivation and Incentives;
Problems and Challenges;
Innovation and Management;
Risk and Uncertainty;
Change;
Failure;
Banks and Banking;
Learning;
Banking Industry
Thomke, Stefan H., and Ashok Nimgade. "Bank of America (A)." Harvard Business School Case 603-022, September 2002. (Revised October 2002.)
- September 2002 (Revised October 2002)
- Case
Bank of America (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case.
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Thomke, Stefan H., and Ashok Nimgade. "Bank of America (B)." Harvard Business School Case 603-023, September 2002. (Revised October 2002.)
- July 2002
- Article
Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery
By: Stefan Thomke and Walter Kuemmerle
Thomke, Stefan, and Walter Kuemmerle. "Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery." Strategic Management Journal 23, no. 7 (July 2002): 619–635.
- April 2002
- Article
Customers As Innovators: A New Way to Create Value
By: Stefan Thomke and Eric von Hippel
Thomke, Stefan, and Eric von Hippel. "Customers As Innovators: A New Way to Create Value." Harvard Business Review 80, no. 4 (April 2002). (Translated into German and reprinted in Harvard Business Manager (July 2002): 51-61.)
- October 2001 (Revised January 2002)
- Case
Siemens AG: Global Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case.
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Keywords:
Global Strategy;
Research and Development;
Cross-Cultural and Cross-Border Issues;
Product Development;
Telecommunications Industry;
Germany;
Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (B)." Harvard Business School Case 602-062, October 2001. (Revised January 2002.)
- October 2001 (Revised March 2002)
- Case
Siemens AG: Global Development Strategy (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest...
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Keywords:
Global Strategy;
Research and Development;
Cross-Cultural and Cross-Border Issues;
Product Development;
Telecommunications Industry;
Germany;
Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (A)." Harvard Business School Case 602-061, October 2001. (Revised March 2002.)
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its...
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Keywords:
Interpersonal Communication;
Management Practices and Processes;
Time Management;
Product Development;
Organizational Change and Adaptation;
Problems and Challenges;
Competition;
Information Technology;
Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
- September 2001
- Supplement
Millennium Pharmaceuticals, Inc. (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case.
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Thomke, Stefan H., and Ashok Nimgade. "Millennium Pharmaceuticals, Inc. (B)." Harvard Business School Supplement 602-063, September 2001.
- August 2001 (Revised November 2017)
- Teaching Note
IDEO
By: Stefan Thomke
Teaching Note for (600-143).
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- 2001
- Working Paper
Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery
By: Stefan Thomke and Walter Kuemmerle