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    • All HBS Web  (105,512)
      • Faculty Publications  (221)

      Bruns, William J. Remove Bruns, William J. →

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      • June 2016
      • Teaching Note

      Survey Masters LLC (A) and (B)

      By: William J. Bruns, Amit Eynan and Kip Krumwiede
      Teaching Note for cases 107-061 and 916-407.  View Details
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      Bruns, William J., Amit Eynan, and Kip Krumwiede. "Survey Masters LLC (A) and (B)." Harvard Business School Teaching Note 916-408, June 2016.
      • June 2016 (Revised December 2016)
      • Supplement

      Survey Masters LLC (B)

      By: William J. Bruns, Amit Eynan and Kip Krumwiede
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      Bruns, William J., Amit Eynan, and Kip Krumwiede. "Survey Masters LLC (B)." Harvard Business School Supplement 916-407, June 2016. (Revised December 2016.)
      • August 2012
      • Case

      Danshui Plant No. 2

      By: William Bruns, Julie H. Hertenstein and Kelvin Liu
      Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must...  View Details
      Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China
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      Bruns, William, Julie H. Hertenstein, and Kelvin Liu. "Danshui Plant No. 2." Harvard Business School Brief Case 913-525, August 2012.
      • August 2012
      • Teaching Note

      Danshui Plant No. 2 (Brief Case)

      By: William J. Bruns, Julie H. Hertenstein and Kelvin Liu
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      Bruns, William J., Julie H. Hertenstein, and Kelvin Liu. "Danshui Plant No. 2 (Brief Case)." Harvard Business School Teaching Note 913-526, August 2012.
      • May 2009 (Revised November 2010)
      • Case

      Depreciation at Delta Air Lines: The "Fresh Start"

      By: William J. Bruns Jr.
      In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh...  View Details
      Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry
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      Bruns, William J., Jr. Depreciation at Delta Air Lines: The "Fresh Start". Harvard Business School Brief Case 094-013, May 2009. (Revised November 2010.)
      • May 2009 (Revised November 2010)
      • Teaching Note

      Depreciation at Delta Air Lines: The "Fresh Start" (Brief Case)

      By: William J. Bruns Jr.
      Teaching Note to 4013  View Details
      Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Accounting; Insolvency and Bankruptcy
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      Bruns, William J., Jr. Depreciation at Delta Air Lines: The "Fresh Start" (Brief Case). Harvard Business School Teaching Note 094-016, May 2009. (Revised November 2010.)
      • January 2009 (Revised June 2010)
      • Case

      Lyons Document Storage Corporation: Bond Math

      By: William J. Bruns Jr.
      In 2009 a recent MBA must analyze the possible refunding of bonds issued in 2000 when interest rates were much higher. She must consider the possible consequences of repurchasing company bonds outstanding using cash that might be obtained by issuing new bonds at a...  View Details
      Keywords: Financial Accounting; Quantitative Analysis; Securities; Debt Securities; Bonds; Cash Flow; Mathematical Methods; Accounting; Interest Rates
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      Bruns, William J., Jr. "Lyons Document Storage Corporation: Bond Math." Harvard Business School Brief Case 093-215, January 2009. (Revised June 2010.)
      • January 2009 (Revised June 2010)
      • Teaching Note

      Lyons Document Storage Corporation: Bond Math (Brief Case)

      By: William J. Bruns Jr.
      Teaching Note to 3215  View Details
      Keywords: Financial Accounting; Quantitative Analysis; Securities; Debt Securities; Cash Flow; Mathematical Methods; Accounting
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      Bruns, William J., Jr. "Lyons Document Storage Corporation: Bond Math (Brief Case)." Harvard Business School Teaching Note 093-216, January 2009. (Revised June 2010.)
      • December 2008
      • Case

      Merrimack Tractors and Mowers: LIFO or FIFO?

      By: William J. Bruns Jr., Sharon Bruns and Susan S. Hameling
      At Merrimack Tractors and Mowers in 2008, product manufacturing costs are increasing faster than competitors' costs, and as a result earnings are likely to fall below those reported in 2007. The company president and the company controller have discussed this problem,...  View Details
      Keywords: International; Financial; Reporting; Standards; Inventory; Business Ethics; Assets; Valuation; Ethics; Taxation; Financial Reporting; Manufacturing Industry
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      Bruns, William J., Jr., Sharon Bruns, and Susan S. Hameling. "Merrimack Tractors and Mowers: LIFO or FIFO?" Harvard Business School Brief Case 083-217, December 2008.
      • December 2008 (Revised November 2010)
      • Teaching Note

      Merrimack Tractors and Mowers: LIFO or FIFO? (Brief Case)

      By: William J. Bruns Jr., Sharon Bruns and Susan S. Harmeling
      Teaching Note to 3217  View Details
      Keywords: International Financial Reporting Standards; Inventory; Business Ethics; Ethics; Financial Reporting; Globalization
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      Bruns, William J., Jr., Sharon Bruns, and Susan S. Harmeling. "Merrimack Tractors and Mowers: LIFO or FIFO? (Brief Case)." Harvard Business School Teaching Note 083-219, December 2008. (Revised November 2010.)
      • October 2008
      • Case

      The Talbots, Inc., and Subsidiaries: Accounting for Goodwill

      By: William J. Bruns Jr.
      In 2006, Talbots, Inc., a specialty women's retailer, purchased a competitor, J. Jill. The transaction created a large goodwill account along with accounts for trademarks and other intangible assets. Using prevailing accounting standards (Statement of Financial...  View Details
      Keywords: FASB; Intangible Assets; Standards; Financial Statements; Goodwill Accounting; Apparel and Accessories Industry; Retail Industry
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      Bruns, William J., Jr. "The Talbots, Inc., and Subsidiaries: Accounting for Goodwill." Harvard Business School Brief Case 083-254, October 2008.
      • October 2008
      • Teaching Note

      The Talbots, Inc., and Subsidiaries: Accounting for Goodwill (Brief Case)

      By: William J. Bruns Jr.
      Teaching Note for [3254]  View Details
      Keywords: FASB; Intangible Assets; Goodwill Accounting
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      Bruns, William J., Jr. "The Talbots, Inc., and Subsidiaries: Accounting for Goodwill (Brief Case)." Harvard Business School Teaching Note 083-257, October 2008.
      • June 2007
      • Teaching Note

      Survey Masters LLC (TN)

      By: William J. Bruns Jr. and Rachael Langevin
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      Bruns, William J., Jr., and Rachael Langevin. "Survey Masters LLC (TN)." Harvard Business School Teaching Note 907-419, June 2007.
      • April 2007
      • Teaching Note

      Hallstead Jewelers (TN)

      By: William J. Bruns Jr.
      Keywords: Apparel and Accessories Industry
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      Bruns, William J., Jr. "Hallstead Jewelers (TN)." Harvard Business School Teaching Note 107-069, April 2007.
      • March 2007
      • Case

      Hallstead Jewelers

      By: William J. Bruns Jr.
      A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be...  View Details
      Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
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      Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
      • March 2007 (Revised August 2014)
      • Case

      Survey Masters LLC (A)

      By: William J. Bruns
      Partners in a service firm are reviewing results for 2006, wondering whether large or small projects are more profitable. Present reports make small projects look more profitable. However, activity-based accounting reveals that large projects are more profitable and...  View Details
      Keywords: Activity Based Costing and Management; Financial Reporting; Cost vs Benefits; Financial Strategy; Service Industry
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      Bruns, William J. "Survey Masters LLC (A)." Harvard Business School Case 107-061, March 2007. (Revised August 2014.)
      • 2005
      • Manual

      Instructor's Manual for Accounting for Managers: Text and Cases

      By: William J. Bruns
      Keywords: Accounting
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      Bruns, William J. Instructor's Manual for Accounting for Managers: Text and Cases. 3rd ed. Thomson South-Western, 2005.
      • 2004
      • Book

      Accounting for Managers: Text and Cases

      By: William J. Bruns
      Keywords: Accounting; Management; Information; Cases
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      Bruns, William J. Accounting for Managers: Text and Cases. 3rd ed. Mason, OH: Thomson South-Western, 2004.
      • September 2004
      • Teaching Note

      Maria Hernandez & Associates (TN)

      By: William J. Bruns Jr.
      Teaching Note to (9-902-401).  View Details
      Keywords: Consulting Industry
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      Bruns, William J., Jr. "Maria Hernandez & Associates (TN)." Harvard Business School Teaching Note 905-402, September 2004.
      • September 2004
      • Teaching Note

      Question of LIFO or FIFO, The: Which is Preferable? (TN)

      By: William J. Bruns Jr.
      Teaching Note to (9-104-087).  View Details
      Keywords: United States
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      Bruns, William J., Jr. "Question of LIFO or FIFO, The: Which is Preferable? (TN)." Harvard Business School Teaching Note 105-028, September 2004.
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