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All HBS Web
(183)
- News (83)
- Research (49)
- Multimedia (4)
- Faculty Publications (23)
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- 17 Jan 2019
- News
Caregiving Crisis
- 13 Jul 2010
- News
I, Caregiver
- 23 Jan 2024
- News
How to Keep Employees Productive: Support Caregivers
- 14 Jan 2019
- Video
Measuring the Hidden Costs of Caregiving
- 27 Jan 2019
- News
How Employers Can Help Caregivers For A Win-Win
- 20 May 2021
- News
Corporate America Wakes up to the Business Case for Good Caregiving
- 17 Jan 2019
- News
Why Business Should Support Employees Who are Caregivers
- 16 Jan 2019
- News
Companies lose out when employees’ caregiving burdens increase
- 16 Jan 2019
- News
Employers Are Clueless When It Comes To Family Caregiving
- 12 May 2014
- News
Brain Cancer Survivor Create App that Helps Caregivers
- 09 Jul 2021
- News
Three Ways Employers Can Best Support Caregivers Returning To Work
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort....
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Keywords:
Effor;
Caregiving;
Close Relationships;
Symbolic Meaning;
Signaling;
Relationships;
Consumer Behavior;
Perception
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.