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- 01 Jun 2007
- News
Profiles from the class of 2007
Photographs by Webb Chappell Now in its twelfth year, the annual student profiles feature has become something of a Bulletin tradition. As editors, we look forward every spring to meeting these outstanding members of the MBA graduating...
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Keywords:
Garry Emmons;Julia Hanna;Lewis I. Rice
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon their demographic View Details
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Laura Singleton (MBA 1988)
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
consumer technology - no matter how amazing or elegant - means nothing unless it is useful, convenient, and readily accepted by customers. The fact that his wife's MBA degree didn't ease the drudgery of tracking the family's finances gave...
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- 18 Aug 2010
- News
How We Save (and Spend) Now
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Dec 2023
- News
Endless Possibilities
Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app...
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Julia Hanna
- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in the Streets exhibition with raising the View Details
- 20 Jan 2023
- News
Free Spirits
for a year, first with commercial formulators, and ultimately finalized the recipes in Woods’s Cambridge kitchen. Each of their launch products—the Eden, Lacewing, and Tandem—satisfies one of three major flavor profiles (fruity, herbal,...
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- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
continent is also attracting attention from China, Europe, and the US for its immense mineral resources, human capital and consumer opportunity. While opportunities abound in all sectors, more support is needed on the ground: investment,...
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Margie Kelley
- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one...
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- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board...
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- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins...
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- 01 Jan 2011
- News
Peter Harf, MBA 1974
Chairman and CEO, Joh. A. Benckiser SE Download Harf profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1946 Born, Cologne, Germany 1973 Earns PhD, Monetary Economics, University of Cologne 1981 Joins Joh. A. Benckiser...
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- 01 Dec 2014
- News
Dressing by Number
recommended clothing based on the data they provide; clients purchase only the items they love. The more information a customer gives Stitch Fix—the initial “style profile,” shared Pinterest boards, feedback on what works and what doesn’t in each delivery—the more...
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- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As...
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- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
encapsulates what I have learned about American business history during three decades of research and teaching the subject." Highlights from the conversation follow. How did you choose the seven men profiled in your book? First of all, I...
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- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
their turn to get into the game. Following are short profiles of this year’s recipients. Rahul Bajaj (MBA ’64) As chairman of Bajaj Auto Ltd., one of India’s foremost companies and one of the world’s largest makers of motorized scooters...
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- 01 Jun 2016
- News
Case Study: On the Table
vans because back in the 1960s and ’70s—and still now—there was no way to reach the consumer who shopped at mom-and-pop stores. Today their distribution networks are formidable barriers to entry for most competitors in their segments....
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- 01 Feb 1998
- News
Running Up the Score
franchises remains fierce. RELATED PROFILES Touching All the Bases: Stephen A. Greyser Kicking Off a Startup: Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) RELATED View Details
Keywords:
Garry Emmons
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
Skooter, his wife of sixty years, as she accompanied him on work-related trips to foreign countries. A Profile of the Performing Arts Industry by David H. Gaylin (MBA 1979) (Business Expert Press) At their best, the performing arts...
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