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- Faculty Publications (5)
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- All HBS Web (17)
- Faculty Publications (5)
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17
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- Article
The Similarity Heuristic
By: Daniel Read and Yael Grushka-Cockayne
Decision makers often make snap judgments using fast‐and‐frugal decision rules called cognitive heuristics. Research into cognitive heuristics has been divided into two camps. One camp has emphasized the limitations and biases produced by the heuristics; another has...
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Read, Daniel, and Yael Grushka-Cockayne. "The Similarity Heuristic." Journal of Behavioral Decision Making 24, no. 1 (January 2011): 23–46.
- November 2018
- Case
frog design
By: Srikant M. Datar and Caitlin N. Bowler
The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of...
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Keywords:
Innovation;
Prototyping;
User Experience Design;
Design Heuristics;
Telecommunications;
Urban Systems;
Communication Technology;
Urban Scope;
Innovation and Invention;
Design;
Product Development
Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Multimedia/Video Case 118-707, November 2018.
- Web
Design Thinking Course | HBS Online
User Values and Behaviors Refine innovation ideas using design heuristics and apply research-based personas and behavior models to make innovations easier to adopt. Highlights Match Mental Models, Reduce...
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- March–April 2022
- Article
School Choice in Chile
By: Jose Correa, Natalie Epstein, Rafael Epstein, Juan Escobar, Ignacio Rios, Nicolas Aramayo, Bastian Bahamondes, Carlos Bonet, Martin Castillo, Andres Cristi, Boris Epstein and Felipe Subiabre
Centralized school admission mechanisms are an attractive way of improving social welfare and fairness in large educational systems. In this paper, we report the design and implementation of the newly established school choice system in Chile, where over 274,000...
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Keywords:
Early Childhood Education;
Secondary Education;
Middle School Education;
Family and Family Relationships;
Welfare;
Chile
Correa, Jose, Natalie Epstein, Rafael Epstein, Juan Escobar, Ignacio Rios, Nicolas Aramayo, Bastian Bahamondes, Carlos Bonet, Martin Castillo, Andres Cristi, Boris Epstein, and Felipe Subiabre. "School Choice in Chile." Operations Research 70, no. 2 (March–April 2022): 1066–1087.
- October 2020 (Revised May 2023)
- Exercise
SenseAim Technologies: Pricing to Win
By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when...
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Ofek, Elie, Eyal Biyalogorsky, Marco Bertini, and Oded Koenigsberg. "SenseAim Technologies: Pricing to Win." Harvard Business School Exercise 521-049, October 2020. (Revised May 2023.)
- 2024
- Working Paper
Improving Human-Algorithm Collaboration: Causes and Mitigation of Over- and Under-Adherence
By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
Even if algorithms make better predictions than humans on average, humans may sometimes have private information
which an algorithm does not have access to that can improve performance. How can we help humans effectively use
and adjust recommendations made by...
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Keywords:
Cognitive Biases;
Algorithm Transparency;
Forecasting and Prediction;
Behavior;
AI and Machine Learning;
Analytics and Data Science;
Cognition and Thinking
Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Improving Human-Algorithm Collaboration: Causes and Mitigation of Over- and Under-Adherence." Working Paper, February 2024.
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
lengthy time horizons. Therefore, on top of this categorization of activities, it is necessary to overlay a coordination system: an explicit definition of processes, responsibilities, and structures to bring together multiple functions and organizations. The View Details
Keywords:
by Sarah Jane Johnston
- 11 Jan 2011
- First Look
First Look: Jan. 11
with the literature on heuristics and biases), and the study of thinking too much (as with the literature on decision analysis). In this review, we focus on the different types of decision errors that result from both modes of thought....
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Keywords:
Sean Silverthorne
- 16 Oct 2012
- First Look
First Look: October 16
location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent failure in destination...
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Sean Silverthorne
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
requires a spirit of inquiry and openness, patience, and a tolerance for ambiguity. However, most managers admire and are rewarded for decisiveness, efficiency, and action rather than for deep reflection and painstaking analysis. Third, psychologists have spent decades...
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by Amy Edmondson & Mark D. Cannon
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of 4,294 commercial logo design tournaments, I show that feedback reduces participation...
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Keywords:
Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
that the regional location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent...
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Keywords:
Martha Lagace
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook...
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Keywords:
Sean Silverthorne
- 01 Dec 1997
- News
"Economists are puzzle solvers..."
widely used? Merton: One answer is, simply, that it filled a need. It wasn't intellectual interest that made people want to apply it. In the 1970s, profit margins to options dealers were driven down, competition was going up, and options investors no longer could...
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- Web
Pricing Strategy: Monetizing and Growing the Business - Course Catalog
Unfortunately, many business leaders apply the wrong logic when thinking about prices and pricing. In particular, they often fail to think strategically about the challenge. Rather, one witnesses collections of tactics held together by questionable assumptions and...
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- 21 Dec 2010
- First Look
First Look: December 21
lead to reduced economic productivity subsequent to exposure to temptation. Using a design inspired by the classic "Marshmallow Test," we report data from a field experiment in which children between the ages of 6 and 13 were...
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- Web
Print View - Course Catalog
Christina Wing Fall2024 Q1Q2 3.0 Designing Technology Ventures Technology & Operations Management Thomas Eisenmann,Robert Howe Fall2024 Q1Q2 3.0 Digital Marketing Workshop Marketing Jacob Cook Fall2024 Q1 1.5 Doing Business with China...
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