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All HBS Web
(440)
- People (2)
- News (93)
- Research (277)
- Multimedia (1)
- Faculty Publications (50)
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- Profile
Jeremy Andrus
brands are globally consistent, but they’re locally relevant. We have to build and create demand and bring a message that is relevant in Shanghai, Panama, South Africa, Europe,...
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- Profile
Evelyne White
the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be...
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