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- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow...
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- 23 Jan 2024
- News
A Wide Net
Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup...
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April White
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
Autonomy in and of itself is a reward.” Unlock TikTok Imagine generating $1.7 billion in sales in a 12-hour live stream. That record-setting feat, achieved on the Chinese platform Taobao, belongs to Austin Jiaqi Li, an online influencer with an estimated View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
is exploring options for innovation in an expansive but increasingly competitive market: Cure’s biggest competitor, Liquid I.V., was acquired by Unilever in 2020 and is reportedly closing in on $1 billion in net sales. The most...
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- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
held at the California Club in Los Angeles, will feature a cocktail hour, formal dinner and dancing, and a silent auction. All net proceeds are benefitting the fund, which sends local MBA students and nonprofit leaders to HBS. HBSASC...
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Margie Kelley
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
customers, investors, and communities a voice and a place at the table when corporate leaders address the climate issues their organizations face. This has manifested in over $30 trillion in investment product under the ESG “label,” numerous commitments to meeting...
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- 01 Aug 1998
- News
High Honors
has also helped build scores of homes for low-income families across the country. Recognizing Fudge's many accomplishments, the HBS Network of Women Alumnae honored her last November with its own Alumna Achievement Award. Ellen R. Marram...
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- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press)...
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- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details
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Garry Emmons
- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score...
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- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and...
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- 01 Mar 2015
- News
A Boomtown's Echo
George is the finance director for the Post Carbon Institute, a California think tank dedicated to promoting sustainable energy that recently examined the Bakken in its report Drilling Deeper: A Reality Check on U.S. Government Forecasts...
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- 01 Oct 2000
- News
The Entrepreneurial Venture
contractions could be more severe since there are fewer governmental controls and safety nets than in other countries. The second quarter of this year provided a "correction" in U.S. equity markets, and a lot of dot-coms have become...
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- 01 Oct 2000
- News
Laura Scher of Working Assets
become effective activists and philanthropists through their everyday activities, at little or no cost to them," explains the friendly and low-key Scher, seated in an office whose walls are lined with posters and photos from scores of...
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Marguerite Rigoglioso
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
practices that promote diversity, equity, and inclusion in our work and in our communications; it is also reviewing the current practices of projects, board composition, volunteer profile, and awards and making recommendations to...
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Margie Kelley
- 01 Mar 2017
- News
Case Study: Moment in the Sun
Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in...
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Dan Morrell
- 01 Jun 2010
- News
M.I.A. Boards
requirements for equity ownership by directors, and bylaws should require them. The “play money” distributed in the form of stock options and gifts of restricted stock should not be included. Directors should have a meaningful percentage of their View Details