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- Research (351)
- Events (3)
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- 16 Mar 2010
- News
Towards a Bill of Rights for Online Advertisers
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with View Details
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- 02 Apr 2012
- News
R.I., US agencies split $500m in Google revenues
- 17 Jun 2011
- News
Google Admeld Deal to Get Justice Review as FTC Builds Probe
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
no databases, no advertising or online marketplace—the business would be a relic, stuck in a bygone era. In a few years’ time, a company without a climate change strategy will be viewed the same way. Like...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention....
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- 01 Apr 2000
- News
Getting the Message
in the first phase of online advertising will only accelerate in the future. A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell (MBA '68),...
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Susan Young
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
their high-margin business of print classifieds with the lower-margin business of online classifieds,” Gilbert told Editor & Publisher. “If that's all they're doing with their online operations, we'd suggest...
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- 01 Jun 2008
- News
New Face at Facebook
Sandberg (MBA ’95), “one of Silicon Valley’s most prominent women executives, with a powerhouse résumé that includes a stint as chief of staff at the U.S. Treasury Department during the Clinton administration.” As vice president for global View Details
- 06 Dec 2021
- News
What's the Word?
Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from...
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