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- All HBS Web (11)
- Faculty Publications (6)
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- All HBS Web (11)
- Faculty Publications (6)
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- April 2013
- Article
An fMRI Investigation of Racial Paralysis
By: Michael I. Norton, Malia F. Mason, Joseph A. Vandello, Andrew Biga and Rebecca Dyer
We explore the existence and underlying neural mechanism of a new norm endorsed by both black and white Americans for managing interracial interactions: "racial paralysis," the tendency to opt out of decisions involving members of different races. We show that people...
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Keywords:
Behavior;
Race;
Judgments;
Decision Choices and Conditions;
Personal Characteristics;
United States
Norton, Michael I., Malia F. Mason, Joseph A. Vandello, Andrew Biga, and Rebecca Dyer. "An fMRI Investigation of Racial Paralysis." Social Cognitive and Affective Neuroscience 8, no. 4 (April 2013): 387–393.
- Article
Behavioral and Neural Representations en route to Intuitive Action Understanding
By: Leyla Tarhan, Julian De Freitas and Talia Konkle
When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this...
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Keywords:
Action Perception;
Intuitive Similarity;
Multi-arrangement;
fMRI;
Representational Similarity Analysis;
Behavior;
Perception
Tarhan, Leyla, Julian De Freitas, and Talia Konkle. "Behavioral and Neural Representations en route to Intuitive Action Understanding." Neuropsychologia 163 (December 2021).
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels....
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Keywords:
fMRI;
Retail Promotion;
Purchase Decisions;
Price;
Value;
Decision Choices and Conditions;
Consumer Behavior;
Product Marketing;
Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- Article
How Beliefs about Self-creation Inflate Value in the Human Brain
By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan
Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show...
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Koster, Raphael, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton, and Raymond J. Dolan. "How Beliefs about Self-creation Inflate Value in the Human Brain." Art. 473. Frontiers in Human Neuroscience 9 (September 2015): 1–10.
- Article
Consumer Neuroscience: Advances in Understanding Consumer Psychology
By: Uma R. Karmarkar and Carolyn Yoon
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision making remain difficult to investigate. In this review, we highlight some of the ways in which our...
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Keywords:
Consumer Neuroscience;
Neuroscience;
Neuroeconomics;
Consumer Psychology;
Customer Behavior;
Predictive Analytics;
Neural Prediction;
Neuroimaging;
fMRI;
Eye-tracking;
Consumer Behavior;
Marketing
Karmarkar, Uma R., and Carolyn Yoon. "Consumer Neuroscience: Advances in Understanding Consumer Psychology." Current Opinion in Psychology 10 (August 2016): 160–165.
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
pricing can be found in the article Deconstructing the Price Tag.) The Brain Shopping Experiment In a series of experiments, participants went shopping—while lying on their backs inside a functional magnetic resonance imaging (fMRI) machine. The View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
seatmate. Problem solved.) The campaign garnered Frito-Lay a 2009 Grand Ogilvy Award from the Advertising Research Foundation. EEG vs. fMRI Karmarkar notes that EEG and fMRI have different strengths and...
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- 31 Jan 2012
- First Look
First Look: Jan. 31
http://www.oup.com/us/catalog/general/subject/Politics/AmericanPolitics/?view=usa&ci=9780199781911 An fMRI Investigation of Racial Paralysis Authors:Michael I. Norton, Malia F. Mason, Joseph A. Vandello, Andrew Biga, and Rebecca Dyer...
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Keywords:
Sean Silverthorne & Carmen Nobel
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
"Therefore, it is no wonder that eyes have been the Achilles heel of CGI." In another study, Looser, Wheatley, and Swaroop Guntupalli, also of Dartmouth, conducted fMRI scans on 30 participants for an in-depth look at how brains evaluate...
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Keywords:
by Carmen Nobel