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All HBS Web
(538)
- News (227)
- Research (206)
- Events (3)
- Multimedia (13)
- Faculty Publications (84)
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men...
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- 05 Aug 2008
- First Look
First Look: August 5, 2008
stalled around mid-2007, just a few months after Facebook had released its programming platform which allowed outside programmers to build applications using its social network data. The wealth of new applications on View Details
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Martha Lagace
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
as if they were entrepreneurs trying to build the business from scratch. “Twitter, YouTube, and Facebook are going to have to find ways to curate, ways to say certain kinds of activities are unacceptable, and if users are not happy, they...
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by Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
focus on digital innovations but kept it organizationally separate from the paper. One of the lab's most famous creations was its Social Reader, a product designed for Facebook and the first by any major paper to experiment with directly...
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- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717500-PDF-ENG Harvard Business School Case 717-473 View Details
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Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
as Facebook and MySpace (and in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If...
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by Staff
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
If they try to lock it down, it will actually hurt them and keep their own efforts away from the mainstream on where research on machine learning is going. They get the benefit of other people using it and improving it. Facebook and...
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by Dina Gerdeman
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
In spite of the cultural and social revolution in the rise of social networking sites such as Facebook and MySpace (and, in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting...
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by Sean Silverthorne
- 13 Oct 2015
- First Look
October 13, 2015
social class was negatively related to percentage of friends on Facebook that are outside the United States. In Study 2, we extended these findings to the global level by analyzing country-level data on View Details
- 20 May 2014
- First Look
First Look: May 20
executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia where the brand had been founded as a small biodynamic...
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Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
popular social network services such as Facebook and MySpace, LinkedIn had to decide whether to incorporate social networking into its value proposition. Third, in an increasingly global business environment, it had to weigh the option of...
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Martha Lagace
- 14 Oct 2014
- First Look
First Look: October 14
costs-and therefore also the risk-of the album, which had been one-and-a-half years in development and was a particularly expensive proposition because of the many videos. How would fans and music industry insiders react to the daring launch, unveiled via Beyoncé's...
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Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
Eisenmann and Lauren BarleyHarvard Business School Case 811-055 In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital...
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Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data sets and methods ranging from...
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Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
succeeded. BandPage, which began as a Facebook app to help musicians build professional-looking pages and convert fan "likes" into revenue, has become a major hub in the online music network. BandPage has deals with upstream and...
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Carmen Nobel
- 12 Mar 2013
- First Look
First Look: March 12
let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide social value. Apps on View Details
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Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
literature on inter-firm relations. Download the paper: http://www.hbs.edu/research/pdf/09-126.pdf Do Friends Influence Purchases in a Social Network? Authors:Raghuram Iyengar, Sangman Han, and Sunil Gupta Abstract Social networks, such as View Details
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Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data centers, but closely guards its...
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by Michael Blanding
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
offer the same benefits. While use of social platforms has increased during the pandemic, with Facebook traffic rising by 50 percent in some countries, people don’t get a boost of oxytocin from these interactions. Seeing random photos of...
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by Dina Gerdeman and Danielle Kost
- 19 Jan 2011
- First Look
First Look: Jan. 18
retention Pincus faced the choice between deepening commitment to Facebook or developing its own distribution channels. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710464-PDF-ENG CME Group Forest Reinhardt and James...
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Sean Silverthorne