Filter Results
:
(237)
Show Results For
- All HBS Web (319)
- Faculty Publications (60)
Show Results For
- All HBS Web (319)
- Faculty Publications (60)
Sort by
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce, and...
View Details
Keywords:
Dina Gerdeman
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
value network created around a given business shapes the role that suppliers and customers play in influencing the value captured from commercialization of an innovation. The parties in the value network can benefit from coordination if...
View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
decisions are endogenous, and 3) influencing stores' choices of strategic variables (e.g., pricing) once they have decided to affiliate. We show that search diversion remains a necessary strategic instrument for the intermediary even when...
View Details
Keywords:
Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How...
View Details
Keywords:
Martha Lagace
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States wouldn't even consider."...
View Details
Keywords:
by Alejandro Reyes & Deborah Blagg
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple...
View Details
Keywords:
Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep...
View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often View Details
- 24 Mar 2015
- First Look
First Look: March 24
http://publications.iadb.org/bitstream/handle/11319/6820/Socios%20o%20acreedores%20ENG%202-25-15%20web.pdf?sequence=1 March 2015 The Routledge Handbook of Responsible Investment Reliable Sustainability Ratings: The Influence of Business...
View Details
Keywords:
Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also...
View Details
Keywords:
Martha Lagace
- 07 Nov 2006
- First Look
First Look: November 7, 2006
Executive MBA programs who had worked in a range of organizational settings. Overall, our analyses demonstrate that influences on the decision to speak up include both stable and situation-specific factors, such that conceptualizing...
View Details
Keywords:
Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
and academics who looked beyond its economic impact on the broadcasting business, and saw a potentially revolutionary communications medium. These policy makers and academics were influenced by the ideas of Marshall McLuhan and by a...
View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel...
View Details
Keywords:
Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the...
View Details
Keywords:
by Jay W. Lorsch & Thomas J. Tierney
- 03 Mar 2015
- First Look
First Look: March 3
foundings are driven by collective patterns of activity-that is, by patterns of prior foundings, of support from related markets, and of institutional activism in a given sector. Building on research on social salience and signals, we consider the View Details
Keywords:
Sean Silverthorne
- 03 Jan 2007
- First Look
First Look: January 3, 2007
compared to the opening of new establishments by existing firms. We find interstate banking deregulations had a strong positive effect on the birth of new firms relative to the facility expansions of existing firms. We find limited evidence that the intrastate banking...
View Details
Keywords:
Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising...
View Details
Keywords:
Sean Silverthorne
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
Yin Abstract—We study how sell-side analysts produce information in a context where the central government can influence financial intermediaries. Leveraging seven economic periods between 2005 and 2015 when the Chinese government had...
View Details
Keywords:
Sean Silverthorne
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of...
View Details
Keywords:
by Christina Pazzanese, Harvard Gazette
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of...
View Details
Keywords:
by Carmen Nobel