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Show Results For
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All HBS Web
(462)
- People (3)
- News (99)
- Research (220)
- Events (1)
- Multimedia (3)
- Faculty Publications (116)
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- 29 Apr 2008
- First Look
First Look: April 29, 2008
and even remade as movies have come to dominate mainstream media content. At media giant Sony, Ken Munekata, CEO of Sony Pictures Entertainment (SPE), and Atsushi Fukuda, President of Sony Digital...
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Martha Lagace
- 12 Jun 2012
- First Look
First Look: June 12
questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social...
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Sean Silverthorne
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits...
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by Manda Salls
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media...
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search engine. We experimentally vary the content displayed above...
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Dina Gerdeman
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts precision over how users...
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by Carmen Nobel
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased dramatically. Outlays for DTCA doubled...
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by Manda Salls
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require customers to use Facebook for a login mechanism—not just...
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- 29 Jun 2007
- First Look
First Look: June 29, 2007
resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael Di Tella, and Alexander...
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Martha Lagace
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive...
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- 05 Dec 2017
- Research & Ideas
What We've Learned from 101 Entrepreneurs in Emerging Markets
and Kolkata, India—where the interest of researchers, educators, and archivists has been extraordinary. Our presentations in management conferences that are interested in emerging markets have been very well attended. We’re also starting to see View Details
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by Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related View Details
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Dina Gerdeman
- 03 Mar 2015
- First Look
First Look: March 3
music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more...
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Sean Silverthorne
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and...
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by Jim Heskett
- 19 Sep 2006
- First Look
First Look: September 19, 2006
favorite content wherever they are whenever they demand it, consumption patterns will become more, not less uniform, this theory predicts. To shed light on this debate, we study the distribution of revenues across products in the context...
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Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage industry firm PepsiCo is cited in support of...
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Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates...
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- 17 Jul 2012
- First Look
First Look: July 17
boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy-and start moving both revenue generation and strategy integration into HBR's...
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Sean Silverthorne