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- Research (985)
- Events (5)
- Multimedia (4)
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- 01 Dec 2013
- News
Curing Health Care
unused in villages ravaged by disease, and boxes of mosquito nets that could slow the spread of malaria go unopened. The problem is that, sometimes, not enough attention is paid to what motivates the target population to use medicines or...
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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the...
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- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Howard, Fitzhugh joined Pepsi in 1965, where he developed the first marketing efforts directed at African Americans. Credited with creating the concept of targeted marketing, he also attracted and mentored...
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- 12 Nov 2019
- News
Seismic Shift
years ago that the approach to inclusion in business was flawed. As a former marketing expert and growth strategist who helped clients find new business opportunities—largely in nonwhite, affluent markets—she was called in to create...
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Maureen Harmon
- 01 Oct 2001
- News
Q&A: Orin Smith
people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development. Which View Details
- 01 Mar 2009
- News
Damon Silvers
1990s in North Carolina. On election day, the employer went through the plant and randomly fired people but didn’t necessarily target union supporters. It was illegal, but the employer never had to pay any significant fines and bought...
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- 06 Dec 2021
- News
New Wave
timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for...
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- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally...
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- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business...
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Marguerite Rigoglioso and Susan Young
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or conceit, if you will, that's sort of taught in business schools, is that the private sector and the free View Details
- 26 Feb 2020
- News
Phoenix Rising
years—and an ineffective tax system that targets too narrow of a slice of the population at rates that are too high. “There are many interesting things in our past that are relevant for today’s discussion about which direction we want to...
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Jen McFarland Flint
- 01 Jun 2014
- News
What’s Next
marketing is huge now, but I learned very little about that when I was a student. Can HBS provide more opportunities for alumni to stay in permanent beta and continuously grow as leaders in today's dynamic and fast-changing world? Anubhav...
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- 12 Dec 2018
- News
Lesson Plan
Director Cognetti that the board will follow state and federal procurement laws to bid out for ongoing and as-needed services, with target dates to send out requests for proposal. It passes after some pushback and probing—a small,...
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- 01 Sep 2017
- News
City of Dreams
have distinct and often disturbing memories of the country’s civil conflict. Dumith Fernando (MBA 2000) was 10 years old when some of the first riots took place in Colombo in 1984. He remembers mobs on his street, some with water registration lists they were using to...
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