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Show Results For
-
All HBS Web
(6,570)
- People (20)
- News (1,243)
- Research (4,246)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,068)
John Beshears
John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details
- Web
Insights & Advice Blog
interns are an important part of their team. [...] Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan 11 Dec 2023 | Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy...
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- February 2004 (Revised March 2004)
- Case
Fuel Cells: The Hydrogen Revolution?
By: Thomas R. Eisenmann and Ryland Matthew Willis
The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers...
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Keywords:
Taxation;
Environmental Sustainability;
Infrastructure;
Government Administration;
Energy Sources;
Business and Government Relations;
Network Effects;
Transportation;
Green Technology Industry;
Energy Industry;
European Union;
Japan;
United States
Eisenmann, Thomas R., and Ryland Matthew Willis. "Fuel Cells: The Hydrogen Revolution?" Harvard Business School Case 804-144, February 2004. (Revised March 2004.)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the...
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Keywords:
by Sean Silverthorne
- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Entertainment and Recreation Industry;
United States;
South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- 2007
- Working Paper
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their...
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Keywords:
Spending;
Consumer Behavior;
Mathematical Methods;
Food and Beverage Industry;
Retail Industry
Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
- Research Summary
Overview
By: Chiara Farronato
Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous...
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- September 2014
- Teaching Note
Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture
By: Joan Farre-Mensa
The Entrepreneurial Finance Lab (EFL) is a financial technology start-up that has developed a new tool that uses psychometric tests to aid banks in developing markets with credit scoring of business loan applicants. EFL's ultimate goal is to solve the financing gap...
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- 23 Dec 2010
- News
When the Underdog Becomes the Big Dog
- Article
Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces
By: Feng Zhu
As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies...
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Zhu, Feng. "Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 23–28.
Entry into Platform-based Markets
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of...
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- June 2008 (Revised August 2008)
- Case
The Suzlon Edge
By: Richard H.K. Vietor and Juliana Seminerio
With prices of oil, coal and gas at historically high levels, the wind industry had installed more than 20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy...
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Keywords:
Family Business;
Cost vs Benefits;
Renewable Energy;
Globalized Firms and Management;
Growth and Development Strategy;
Integration;
Climate Change;
Environmental Sustainability;
Energy Industry;
India
Vietor, Richard H.K., and Juliana Seminerio. "The Suzlon Edge." Harvard Business School Case 708-051, June 2008. (Revised August 2008.)
- Web
Great American Business Leaders of the 20th Century - Leadership
Rationing Influence: Medium-Low 50195019 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60196019 Great Society Consumer and environmental protection movements strengthen Vehicle...
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- Web
Videos and Recorded Webinars - MBA
2024 The Value of an MBA in Manufacturing, Consumer Products, and Retail 19 Mar 2024 Entrepreneurial Insights: 20 Minutes with an HBS Founder 12 Mar 2024 Entrepreneurial Insights: 20 Minutes with an HBS Founder 21 Feb 2024 Admissions Info...
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- September 2010
- Case
Aaron's: Household Goods for the U.S. Base of the Pyramid
By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,...
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Keywords:
Fairness;
For-Profit Firms;
Renting or Rental;
Financial Crisis;
Demand and Consumers;
Social Enterprise;
Income;
Goods and Commodities;
Competitive Strategy;
Growth and Development Strategy;
Consumer Products Industry;
United States
Chu, Michael, and Charles Augustus Smithgall IV. "Aaron's: Household Goods for the U.S. Base of the Pyramid." Harvard Business School Case 311-047, September 2010.
- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive...
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Keywords:
Brands and Branding
Moon, Youngme E. "Rethinking Branding." Harvard Business School Module Note 506-039, November 2005. (Revised February 2006.)
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household...
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Keywords:
Internet and the Web;
Competition;
Behavior;
Resource Allocation;
Household;
Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- 2009
- Working Paper
Principles that Matter: Sustaining Software Innovation from the Client to the Web
By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that...
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Keywords:
Decision Choices and Conditions;
Technological Innovation;
Intellectual Property;
Partners and Partnerships;
Competition;
Information Technology;
Internet and the Web
Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
- 23 May 2023
- Research & Ideas
Face Value: Do Certain Physical Features Help People Get Ahead?
features align with the average features of all people of the same gender, race, and approximate age. Average faces tend to be perceived as more attractive—though they’re not always the most charismatic. The researchers mined psychology, View Details
Keywords:
by Kara Baskin
- December 2018
- Case
Corporate Transformation at Merck KGaA, Darmstadt, Germany
By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere
When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The...
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Keywords:
Corporate Governance With Family Ownership;
Transformation;
Change Management;
Restructuring;
Corporate Governance;
Family Ownership
Fuller, Joseph B., Amy C. Edmondson, Daniela Beyersdorfer, and Tonia Labruyere. "Corporate Transformation at Merck KGaA, Darmstadt, Germany." Harvard Business School Case 319-072, December 2018.