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-
All HBS Web
(885)
- People (2)
- News (143)
- Research (642)
- Events (4)
- Multimedia (1)
- Faculty Publications (379)
- May 2013
- Supplement
Studio Moderna—A Venture in Eastern Europe
By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6.
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Strategy;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Albania;
Romania;
Central Asia
- Research Summary
(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets
For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and...
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The Business of Entertainment, Media, and Sports
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate...
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- June 2013
- Supplement
Studio Moderna - Sandi Cesko, CEO, Video Supplement
By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110).
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Startups;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Estonia;
Albania;
Romania;
Central Asia
Sharpe, Jim. "Studio Moderna - Sandi Cesko, CEO, Video Supplement ." Harvard Business School Video Supplement 813-716, June 2013.
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- November 2006 (Revised December 2006)
- Case
Pitney Bowes Inc.
By: Clayton M. Christensen and Ho Howard Yu
Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for...
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Keywords:
Expansion;
Corporate Entrepreneurship;
Distribution Channels;
Growth and Development Strategy;
Manufacturing Industry
Christensen, Clayton M., and Ho Howard Yu. "Pitney Bowes Inc." Harvard Business School Case 607-034, November 2006. (Revised December 2006.)
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- Profile
Jason A. Kilar
Such praise emanates from Kilar’s experience ingesting the countless business lessons he said he learned from Bezos. “I was so lucky to have him as my manager and I did my best to observe and listen and soak up the many lessons he...
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- August 2014
- Case
Netflix in 2011
By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model...
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Keywords:
Netflix;
DVD;
DVD-by-mail;
Streaming;
Online Entertainment;
Online Video;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Business Model;
Disruption;
Operations;
Service Operations;
Entertainment;
Film Entertainment;
Television Entertainment;
Media;
Strategy;
Business or Company Management;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Technology;
Technology Adoption;
Technology Platform;
Web;
Entertainment and Recreation Industry;
United States
Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
- July 1990 (Revised August 1995)
- Case
Symantec--1982-90
By: Nitin Nohria
As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure...
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Keywords:
Applications and Software;
Communication Technology;
Communication;
Organizational Change and Adaptation;
Employee Relationship Management;
Growth and Development;
Knowledge Dissemination;
Knowledge Sharing;
Knowledge Management;
Information Technology Industry;
United States
Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize
The purpose of this chapter is to explain what the technologies of flow production with stochastic bottlenecks require and reward in organizations. I argue that organizations successfully implementing these technologies are likely to have unified governance and...
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize." Harvard Business School Working Paper, No. 20-033, September 2019.
- 24 Jun 2008
- First Look
First Look: June 24, 2008
http://www.hbs.edu/research/pdf/08-102.pdf Cases & Course Materials (None this week.) Publications Managing Up Author: Linda A. Hill Publication: Boston, Mass.: Harvard Business School Press, forthcoming Abstract View Details
Keywords:
Martha Lagace
- Research Summary
Overview
By: Antonio Moreno
One major theme of Professor Moreno’s research has been retail channel integration and so-called “omnichannel retail.” In omnichannel retail, retailers provide their customers with a shopping experience that may involve different channels in a way that aims to be...
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Keywords:
Omnichannel;
Omni-channel;
Omnichannel Retail;
Omnichannel Retailing;
Retail;
Customer Value and Value Chain;
Information Management;
Technological Innovation;
Distribution;
Distribution Channels;
Logistics;
Product;
Product Design;
Service Delivery;
Supply Chain;
Supply Chain Management;
Information Technology;
Internet;
Online Technology;
Technology Adoption;
Technology Platform;
Retail Industry;
Technology Industry;
Service Industry;
Europe;
Spain;
Latin America
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions...
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Keywords:
Change Management;
Decision Choices and Conditions;
Brands and Branding;
Product Positioning;
Consumer Behavior;
Distribution Channels;
Business Strategy;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- November 2000 (Revised May 2002)
- Case
FleetBoston Financial: Online Banking
By: Frances X. Frei and Hanna Rodriguez-Farrar
As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet...
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Keywords:
Business Model;
Borrowing and Debt;
Cost Management;
Banks and Banking;
Consumer Behavior;
Service Operations;
Competition;
Online Technology;
Banking Industry;
United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords:
consumer products;
arts;
advertising;
automobiles;
retailing;
fashion;
hotels & motels;
food;
beverage
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus...
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Keywords:
Advertising;
Business Model;
Decision Choices and Conditions;
Cost Management;
Marketing Channels;
Marketing Strategy;
Problems and Challenges;
Partners and Partnerships;
Sales;
Competitive Strategy;
Communications Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
- September 2012 (Revised July 2014)
- Case
Blackstone's Investment in Intelenet
By: Josh Lerner, Sandeep Bapat and Rachna Tahilyani
Three years had passed since Blackstone's investment in Intelenet Global Services, their third largest investment in India. Great progress had been made, but now a new challenge loomed. Globank, a large global bank, was Intelenet's largest customer. Intelenet's...
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Lerner, Josh, Sandeep Bapat, and Rachna Tahilyani. "Blackstone's Investment in Intelenet." Harvard Business School Case 213-036, September 2012. (Revised July 2014.)
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on...
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Keywords:
IC Group;
IC Companys;
Carli Gry;
InWear;
Mads Ryder;
Niels Martinsen;
Premium Fashion;
Fast Fashion;
Business Units;
Business Divisions;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Profit;
Revenue;
Multinational Firms and Management;
Business History;
Business or Company Management;
Acquisition;
Growth and Development Strategy;
Brands and Branding;
Distribution Channels;
Organizational Design;
Organizational Structure;
Problems and Challenges;
Strategy;
Product Positioning;
Competition;
Competitive Strategy;
Corporate Strategy;
Vertical Integration;
Segmentation;
Web Sites;
Apparel and Accessories Industry;
Fashion Industry;
Retail Industry;
Scandinavia;
Denmark;
Sweden;
Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.