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- All HBS Web (258)
- Faculty Publications (77)
- 03 Aug 2010
- First Look
First Look: August 3
substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social...
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Martha Lagace
- 17 Apr 2007
- First Look
First Look: April 17, 2007
literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee View Details
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Martha Lagace
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
technical variation that, over time, gets resolved, and we tend to see what has been called a "dominant design." I am interested in the interplay between that technical variation and View Details
- 07 Dec 2010
- First Look
First Look: Dec. 7
http://www.emeraldinsight.com/journals.htm?articleid=1876547&show=html Unleashing the Power of Marketing Authors:Beth Comstock, Ranjay Gulati, and Stephen A. Liguori Publication:Harvard Business Review...
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Sean Silverthorne
- 11 Mar 2014
- First Look
First Look: March 11
our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability...
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Sean Silverthorne
- 30 Jul 2013
- First Look
First Look: July 30
programs requires more than providing accessible, affordable care; it requires understanding what makes both end users and providers tick. By understanding the cognitive processes underlying our choices...
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Anna Secino
- July 1994
- Background Note
Retail Expansion Strategies
By: David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many.
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Growth and Development Strategy;
Marketing Strategy;
Cognition and Thinking;
Expansion;
Retail Industry
Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.
- 31 Jan 2012
- First Look
First Look: Jan. 31
http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo View Details
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Sean Silverthorne & Carmen Nobel
- 01 Dec 2017
- News
Yoga Inc.
alongside step aerobics. The modern US yoga experience is defined as much by its pants as it is by its practices. And one of the biggest drivers of that redefinition is Lululemon. The chain’s 250 US...
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Deborah Halber
- 31 Jul 2012
- First Look
First Look: July 31
everyday work life, but to date, little is known about how weather affects individual productivity. Most people believe that bad weather conditions reduce productivity. In this research, we predict and find just the opposite. Drawing on...
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Carmen Nobel
- 26 Aug 2014
- First Look
First Look: August 26
These results provide the first empirical demonstration of the influence of guilt on sense of control and risk-taking, extend previous theorizing on guilt, and more generally contribute to our understanding...
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Sean Silverthorne
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions into digital outcomes. Emotiv wants the technology to...
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Martha Lagace
- 10 May 2011
- First Look
First Look: May 10
without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to and marketing of an individually held commitment savings product lead to an...
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Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
deliberate learning efforts using both a cognitive (task understanding) and an emotional (self-efficacy) mechanism. We study the proposed framework by means of a mixed-method approach that combines the reach...
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Sean Silverthorne
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
marketing positioning in a customer's mind, and a way to keep an organization on its collective toes. But the concept is, in the opinion of readers, one that in application raises more questions than it...
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by James Heskett
- 29 Sep 2015
- First Look
September 29, 2015
innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned...
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Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
expertise, defensible turf, and organizational support. We demonstrate that these elements must be combined in specific pathways for knowledge-based innovative structures to emerge and embed. These pathways...
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Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods. Purchase this...
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Carmen Nobel
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online...
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Martha Lagace
- 23 Sep 2008
- First Look
First Look: September 23, 2008
individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software...
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Martha Lagace