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- All HBS Web (305)
- Faculty Publications (58)
- 13 Jan 2015
- First Look
First Look: January 13
brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising...
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Sean Silverthorne
- 17 May 2016
- First Look
May 17, 2016
extraordinary 1613 Short Treatise on the Causes That Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail and that he died there soon afterwards. However, the influence of this work represents a...
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Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
advance, and they even create the original information in a large percentage of the situations. Often, the press is way out there before the SEC," explains Miller. His wide-ranging survey of press outlets found no evidence to support the common criticism that...
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- 19 Feb 2013
- First Look
First Look: Feb. 19
government institutional development influences the extent to which CSR communications are symbolically decoupled from substantive CSR activities. Our database includes all CSR reports issued by the approximately 1,600 publicly listed...
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Sean Silverthorne
- 06 Mar 2007
- First Look
First Look: March 6, 2007
report their own violations. In this study, we examine how regulatory enforcement activities influence organizations' decisions to self-police. We created a comprehensive dataset for the "Audit Policy," a United States...
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Martha Lagace
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
rules to try to influence behavior. Doing so, however, requires firms to understand and abide by the community ethos. Kost: Could you tell me about a case in which a company used the expertise and feedback of a user community to gain...
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by Danielle Kost
- 02 Feb 2016
- First Look
February 2, 2016
negotiators interact to influence cooperative behavior of low-power negotiators. Managers from four different cultural groups (Germany, Hong Kong, Israel, and the United States) negotiated face-to-face in a simulated power-asymmetric...
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Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence manufacturers...." The proper role of...
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by James Heskett
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
"quarter") exercised no influence on his investment strategy. He believed that conservative funding was called for in an industry in the midst of technological transformation. Therefore, he always had cash in a depression. He...
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by Richard S. Tedlow
- 03 Mar 2009
- First Look
First Look: March 3, 2009
decisions are endogenous, and 3) influencing stores' choices of strategic variables (e.g., pricing) once they have decided to affiliate. We show that search diversion remains a necessary strategic instrument for the intermediary even when...
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Martha Lagace
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
value network created around a given business shapes the role that suppliers and customers play in influencing the value captured from commercialization of an innovation. The parties in the value network can benefit from coordination if...
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- 08 Jun 2010
- First Look
First Look: June 8
Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How...
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Martha Lagace
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often View Details
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States wouldn't even consider."...
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by Alejandro Reyes & Deborah Blagg
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
funding, lobbying, committee participation, and other instruments to influence local, national, and international political environments. Also firms that are heavily influenced by politics are more likely to...
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Sean Silverthorne
- 24 Apr 2012
- First Look
First Look: April 24
http://www.hbs.edu/research/pdf/11-021.pdf How Do Risk Managers Become Influential? A Field Study of Toolmaking and Expertise in Two Financial Institutions Authors:Matthew Hall, Anette Mikes, and Yuval Millo Abstract In this study, we examine transformations in the...
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Carmen Nobel
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple...
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Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form of power, but where the...
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- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist. Raquel and HBS sectionmate...
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- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing...
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