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- All HBS Web (310)
- Faculty Publications (98)
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- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
booming business. Their credibility translated into tangible benefits for the new entity: the ability to recruit personnel and to entice suppliers (vital for companies like Handspring, which outsources its manufacturing); favorable View Details
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by John S. Rosenberg
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don...
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- 27 Jan 2015
- First Look
First Look: January 27
psychological discomfort of dissonance. Similarly, physically cleansing oneself eliminated the relationship between inauthenticity and prosocial compensation. Finally, we demonstrated additional evidence for discriminant validity: these...
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Sean Silverthorne
- 03 Apr 2012
- First Look
First Look: April 3
(forthcoming) Abstract We propose that managers' awareness of their own and others' cultural assumptions (cultural metacognition) enables them to develop affect-based trust in their relationships with people from different cultures,...
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Carmen Nobel
- 22 Aug 2006
- First Look
First Look: August 22, 2006
of widths and eschewing celebrity endorsement of its products—and discusses New Balance's operations decisions to support that strategy. These include significant use of domestic manufacturing at a time when nearly all other competitors sourced finished shoes from...
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Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
elements that executives need to align and strengthen. This article describes how companies have used the matrix to clarify their relationships with daughter brands, retool their identities to support new businesses, revamp their overall...
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Dina Gerdeman
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
the seller's opportunity cost of capital). The only way to create a win-win customer relationship is to focus on maximizing that total space. “Try selling something at exactly its perceived value and you will likely fail.” Think of it...
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- 16 Mar 2010
- First Look
First Look: March 16
forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and...
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Martha Lagace
- 22 Apr 2008
- First Look
First Look: April 22, 2008
the company had lost its "human touch" in the process of professionalizing and modernizing to capitalize on the fantastic market opportunities that had opened up in Spain. Some felt that the work was now too structured and interpersonal View Details
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Martha Lagace
- 19 Jun 2012
- First Look
First Look: June 19
K. SebeniusHarvard Business School Case 912-003 Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after...
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Sean Silverthorne
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
weaknesses that underlie corruption everywhere. As an emerging professional he must also weigh the trust value of the personal relationships he is forming; his own comfort zone for ethical trade-offs; and the inherent uncertainties of...
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- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
accelerate through the crisis. We are finding that there are three stages of addressing a crisis: Stabilize and defend your core business by engaging employees, customers, suppliers and members of your community to identify and address...
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by Danielle Kost
- 10 Mar 2015
- First Look
First Look: March 10
a deal with Woteer, and if so, on what terms? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815076-PDF-ENG Harvard Business School Case 415-030 Building Effective Working Relationships This note introduces a framework for...
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Carmen Nobel
- 08 Jul 2008
- First Look
First Look: July 8, 2008
between organizational boundary spanners contributes to the formation of trust between firms. Our findings, using data on the supplier-buyer relationships of two major US auto manufacturers, suggest that history affects trust formation in...
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Martha Lagace
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
British Parliament replaced common land with private property--a process that prompted better management and made Great Britain the leader in the Industrial Revolution. I then began to think about the relationship over time between new...
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by Jim Aisner
- 21 Oct 2008
- First Look
First Look: October 21, 2008
limited explanatory power. Overall levels of local customers and suppliers are only modestly important, but new entrants seem particularly drawn to areas with many smaller suppliers, as suggested by Chinitz (1961). Abundant workers in...
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Martha Lagace
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The...
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- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships By: Consiglio, I., D. Kupor, F. Gino, and M.I. Norton Abstract—We document the existence and consequences of brand flirting: a short-lived experience...
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Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
wrongdoers is consistent with their judgments, and we offer preliminary evidence on how to reduce these biases. Download the paper: http://www.hbs.edu/research/pdf/09-020.pdf Stock Price Fragility Authors:Robin Greenwood and David Thesmar Abstract We investigate the...
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S....
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Martha Lagace