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Show Results For
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All HBS Web
(445)
- People (1)
- News (109)
- Research (279)
- Multimedia (1)
- Faculty Publications (57)
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event View Details
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Meg Gardner
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders...
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Maureen Harmon
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice...
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- 01 Dec 2017
- News
Yoga Inc.
chain YogaWorks went public in August, valued at about $40 million; and Wanderlust’s yoga-focused festivals have attracted major crowds and major sponsors. But the bigger the business of yoga gets, the further away it moves from its...
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Deborah Halber
- 13 Jul 2010
- First Look
First Look: July 13
matching candidates are attractive by reducing the competition among agents on the same side of the market. An agent who sees fewer candidates knows that these candidates also see fewer potential matches, and so are more likely to accept...
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Martha Lagace
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our...
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by John Quelch
- 14 Feb 2023
- Blog Post
Recruiting During Uncertainty: How to Meet Students Where They Are
scaling back or pausing hiring for an indefinite amount of time. In this time of uncertainty, what can recruiting partners do to effectively attract and hire talent while also building a strong and lasting View Details
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All Industries
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more...
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- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
to the monsoon season that makes shopping indoors an attractive prospect. There's also an entertainment factor, he added—more and more Indians are beginning to see shopping as an enjoyable pastime. Ground Level Opportunity The forecast...
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- Profile
Evelyne White
the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business....
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- Profile
Kine Seck Mercier
about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known...
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- Profile
Alika Phipps
eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership...
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- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
technologies, electronic cigarettes were developed by small entrepreneurs with brand names like Logic eCig (founded 2010), Blu (2009), and NJOY (2006). By 2013, according to the case study, the e-cigarette category featured more than 200...
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- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk...
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Susan Young
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
the answer, it’s clear that others—employees, customers, suppliers, politicians, the general public—do. As a frequent speaker at various corporate events, I was tempted to think that my name and reputation was the attraction until I saw...
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by James Heskett
- 01 Jun 2012
- News
Straight to the Heart
obviously, having a personal brand crosses over to our professional lives, whether the goal is finding a job, developing new clients, or attracting investments to your start-up. What is your personal brand?...
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- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are...
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- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful...
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Martha Lagace
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For...
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by Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Case 709-017 Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks...
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Martha Lagace