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All HBS Web
(4,309)
- People (11)
- News (788)
- Research (2,523)
- Events (29)
- Multimedia (39)
- Faculty Publications (1,495)
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- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but very few. Instead, companies should compete "on the basis View Details
- 16 Jul 2012
- Research & Ideas
Book Excerpt: ‘The Strategist’
are here tonight—must accept and own strategy as the heart of their responsibilities. I say little of this tonight in the classroom. But it is on my mind as I return to my seat...
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by Cynthia A. Montgomery
- 01 Feb 2000
- Research & Ideas
Keeping Track: Performance Measurement, Control & Strategy
managers put into practice in the late 1980s and 1990s. Most recently, we have tried to develop a holistic view of how performance measurement and control systems function in the new economy. A considerable amount View Details
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Re: Robert Simons
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
better would fit this same profile. Now say you are a top executive of IBM or AT&T in the late 1990s. IBM has been famous in the minds of consumers for its hardware, from...
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- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
Is there a single best investment allocation strategy for the long-term investor? Some theories favor a one-portfolio-for-all investors approach, emphasizing a best-mix-of-assets program. The more traditional approach, which developed out...
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by Ann Cullen
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
challenge we see in platforms is that they are vehicles for good as well as evil. And the vast majority of platforms in the last 10 years were only focused on the good and not on the potential for evil. There are two View Details
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by Martha Lagace
- 07 Sep 2019
- Op-Ed
Even for Non-Believers, These Are the Next Steps on Climate Change
It was a dramatic contrast on our screens last week. As Hurricane Dorian unleashed nature’s fury on the Bahamas and danced with a wide swath of the East Coast of the United States, I flipped to the CNN...
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by John Macomber
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone product to aid in a...
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- 03 Feb 2020
- What Do You Think?
Can an Organization Have Too Much 'Rebel Talent'?
at its core, means engaged minds and hearts.” Does she have it right? What do you think? Original Column Can an Organization Have Too Much 'Rebel Talent'? In a recent book, Francesca Gino argues the value of...
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by James Heskett
- 21 Apr 2011
- Research & Ideas
Searching for Better Practices in Social Investing
through those to success." Morino also noted that while there are many similarities between the goals of a venture-funded start-up and those of a grassroots community organization, investors need to be...
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- 13 Sep 2012
- Research & Ideas
Why Public Companies Underinvest in the Future
public firms increased investments by just 1.6 percent versus 7.4 percent at the matched private firms. The researchers hypothesized that short-termist pressure was the reason behind this disparity. In order to test the theory they...
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by Maggie Starvish
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
is created, which increases both interest in the brand and intent to buy. The idea is aligned with Pavlov's theory of classical conditioning, he says. If you show somebody a stimulus (the brand) and then you...
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- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
Years ago, when I was a student in New York (and like many students, perpetually broke), I would often go to the Metropolitan Museum of Art for entertainment. The museum had a policy that visitors could pay whatever they wanted, so for as...
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- 30 Jun 2020
- What Do You Think?
Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?
SUMMING UP Do We Need Business School Courses On Inclusion and ‘Voice’? Responses to this month’s column suggest that the issue it raised—recruitment of minority talent into business careers—was somewhat narrow and off-target. Kristin...
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- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
The first of these, Machine/Platform/Crowd, explores the current and future impact of digital technology on people (the mind in relation to machine), product (in relation to...
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by James Heskett
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
the benefit of the product in the mind of the consumer. Krauss also observed that most product advertising on the Internet fails to complement campaigns being carried out in...
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by James E. Aisner
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
"It's not just that we wanted to break the ice with a piece of software that people would view as a game rather than a communications application," one Sony executive explained. "It's also that we wanted to establish the...
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by Youngme Moon
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School...
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by Dina Gerdeman
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
of dollars off my data." It's hard to go into the mind of Ello's founder [Paul Budnitz], but my guess is that they genuinely believe there is a backlash and they're...
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- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:...
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