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- Faculty Publications (132)
Show Results For
- All HBS Web (330)
- Faculty Publications (132)
- August 1997 (Revised March 1998)
- Case
Unilever's Butter-Beater: Innovation for Global Diversity
By: Clayton M. Christensen and Jorg Zobel
Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to...
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Keywords:
Growth Management;
Brands and Branding;
Product Development;
Mergers and Acquisitions;
Local Range;
Cross-Cultural and Cross-Border Issues;
Marketing Strategy;
Multinational Firms and Management;
Innovation and Management;
Food;
Conflict Management;
Food and Beverage Industry;
Manufacturing Industry;
Europe
Christensen, Clayton M., and Jorg Zobel. "Unilever's Butter-Beater: Innovation for Global Diversity." Harvard Business School Case 698-017, August 1997. (Revised March 1998.)
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to...
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Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of...
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Martha Lagace
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and...
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by Rosabeth Moss Kanter
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still needs the physical product, but...
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Dan Morrell
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,...
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by Sean Silverthorne
- 19 Jun 2012
- First Look
First Look: June 19
the acquisition of U.S. Oncology, an integrated cancer care company, whose expertise it could leverage in offerings catered to other physician specialties. With a vast portfolio of products and services serving a wide spectrum of health...
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Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
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Keywords:
Sean Silverthorne
- Web
Courses by Title - Course Catalog
Fritz Foley Fall2024 Q1Q2 3.0 Corporate Governance and Boards of Directors General Management, Organizational Behavior Lynn Paine Spring2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to...
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Dina Gerdeman
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
to make the most of technology as a learning tool." Name: Deborah Winshel Title: SVP and CFO Museum: Metropolitan Museum of Art, New York City Annual visitorship: Over five million Favorite committee meeting to attend: Acquisitions Number...
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- 10 Dec 2013
- First Look
First Look: December 10
Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has...
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Sean Silverthorne
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining indirect revenue from a...
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- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term...
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Dan Morrell
- 02 Feb 2016
- First Look
February 2, 2016
VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei...
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Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316156-PDF-ENG Harvard Business School Case 216-021 Doctor My Eyes: The Acquisition of Bausch & Lomb by Warburg Pincus In early 2010, senior partners at Warburg Pincus met to review a report on...
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Sean Silverthorne
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
"Linking the Globe: The Role of Media and Communications," amid deals-in-the-making. (The most notable of these, Vivendi's acquisition of Canada-based Seagram, was officially announced just after the conference.) But both media...
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's...
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Sean Silverthorne
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
garment factory owners engaged in cutthroat price competition to secure orders from Western manufacturer and retailer brands. These brands conveniently sourced their requirements at arm’s length through third-party intermediaries to avoid...
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- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120...
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Keywords:
E-Commerce Strategy;
Mobile;
Word-of-Mouth;
Word Of Mouth;
Word-of-mouth Marketing;
Internet Marketing;
Growth Strategy;
Platform;
Platforms;
Two Sided Markets;
Two-sided Market;
Two-sided Marketplace;
Two-Sided Markets;
Two-sided Network;
Black Entrepreneurs;
Black Leadership;
African Americans;
African-American Protagonist;
Circular;
Peer-to-peer Markets;
Furniture Industry;
Growth Hacking;
Monetization Strategy;
Growth Management;
Marketing Strategy;
Entrepreneurship;
Digital Platforms;
Marketing Channels;
Digital Marketing;
Consumer Behavior;
Acquisition;
Retention;
Growth and Development Strategy;
Customer Focus and Relationships;
Expansion;
Brands and Branding;
E-commerce;
Retail Industry;
Consumer Products Industry;
Technology Industry;
Web Services Industry;
United States;
North America;
New York (city, NY);
New York (state, US)