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Show Results For
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All HBS Web
(445)
- People (1)
- News (109)
- Research (279)
- Multimedia (1)
- Faculty Publications (57)
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
customer loyalty management initiatives? What directions should customer loyalty management take in the future? Is it really worth the money invested in it? What do you think? Original Article How many times have you heard that it costs several times more to View Details
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by James Heskett
- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are...
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- Profile
Kine Seck Mercier
about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known...
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- Profile
Alika Phipps
eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership...
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- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful...
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Martha Lagace
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
the answer, it’s clear that others—employees, customers, suppliers, politicians, the general public—do. As a frequent speaker at various corporate events, I was tempted to think that my name and reputation was the attraction until I saw...
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by James Heskett
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which...
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- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more...
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- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
is bilingual, acted as interpreter.) Staffing For Peak Occupancy For many restaurants, some nights of the week attract more customers than others. A bistro packed with customers on the weekend might be half empty on a Tuesday. For...
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- Profile
Sebastien D'Incau
you manage are ultimately touching lives." The people-centric aspect of consumer-product goods is what attracted Sebastien to business in the first place. "I have a math and numbers background," he says. "But I wanted...
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- Profile
Colt Stander
same day as my surgical tool for opening skulls.” Colt’s interest in designing cars attracted him to industrial design. “But I quickly learned that cars weren’t for me,” he says. “I became more interested in the problem-solving aspects of...
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- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event...
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Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's...
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- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
at 40 percent), proactively publicize the School's Web site and add new features that will attract more alumni to the site, and develop push technology allowing alumni to subscribe to specific online offerings. Last year, the committee...
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Edmund A. Hajim (MBA '64)
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the...
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- 06 Sep 2012
- News
Fashion-Forward
be a skill I could use in my career,” Amed says by phone from London. In fact, Amed has developed a worldwide following by employing those very same qualities. Launched in 2007, his website The Business of Fashion attracts more than...
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- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight...
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- 01 Sep 2008
- News
An American Story
imagine Ted Levitt was one of them.” At Antioch, Levitt met Joan Levy, who was attracted to his straightforward manner. “I was working on a paper in study hall, and he suddenly appeared and asked if I wanted to go out Saturday night,” she...
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- 12 Nov 2008
- Research & Ideas
The Marketing of a President
positive and unruffled demeanor, and his compelling biography attracted the attention and empathy of voters. Second, Obama converted this empathy into tangible support. More citizens volunteered time and money to help the Obama campaign...
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by John Quelch
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula View Details
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Carmen Nobel