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Show Results For
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All HBS Web
(689)
- News (32)
- Research (609)
- Events (1)
- Multimedia (1)
- Faculty Publications (332)
- Web
Research Areas - Doctoral
potential application management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how information technology...
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- 16 Mar 2010
- First Look
First Look: March 16
and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of fast-moving View Details
Keywords:
Martha Lagace
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects...
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- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
and rural landlessness. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53164 in press Psychological Science Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior By: Lu, J., J.J. Lee, F....
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Keywords:
Sean Silverthorne
- 25 Nov 2009
- Working Paper Summaries
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
- 23 May 2023
- Research & Ideas
Face Value: Do Certain Physical Features Help People Get Ahead?
features align with the average features of all people of the same gender, race, and approximate age. Average faces tend to be perceived as more attractive—though they’re not always the most charismatic. The researchers mined psychology, View Details
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by Kara Baskin
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book,
Keywords:
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products
- 2013
- Article
Rituals Enhance Consumption
By: J. Vohs, Y. Wang, F. Gino and M. I. Norton
Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances the enjoyment of ensuing consumption—an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that ritual behaviors, compared to a no-ritual...
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Vohs, J., Y. Wang, F. Gino, and M. I. Norton. "Rituals Enhance Consumption." Psychological Science 24, no. 9 (September 2013): 1714–1721.
- January 2009
- Supplement
Live Nation Faces the Music (B)
By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman
In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new...
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- 31 May 2023
- HBS Case
From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller
View Video Editor's note: Watch the video in "full screen" mode for the best viewing experience. Before shaping one of the world’s largest sports brands, Nike executive Larry Miller spent years of his youth and early adulthood behind bars for several crimes, including...
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- June 2019
- Article
Debt Traps? Market Vendors and Moneylender Debt in India and the Philippines
By: Dean Karlan, Sendhil Mullainathan and Benjamin Roth
A debt trap occurs when someone takes on a high-interest rate loan and is barely able to pay back the interest, and thus perpetually finds themselves in debt (often by refinancing). Studying such practices is important for understanding financial decision-making of...
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Keywords:
Borrowing and Debt;
Household;
Personal Finance;
Decision Making;
Behavior;
India;
Philippines
Karlan, Dean, Sendhil Mullainathan, and Benjamin Roth. "Debt Traps? Market Vendors and Moneylender Debt in India and the Philippines." American Economic Review: Insights 1, no. 1 (June 2019): 27–42.
- 10 Apr 2012
- First Look
First Look: April 10
psychological safety, and embracing failure and conflict. Individuals who learn to team well acquire knowledge, skills, and networks. Organizations learn to solve complex, cross-disciplinary problems, build stronger and more unified...
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Keywords:
Carmen Nobel
- September 2003 (Revised January 2005)
- Case
Bridges to Excellence: Bringing Quality Health Care to Life
By: Richard M.J. Bohmer, Ingrid Marie Nembhard and Robert Galvin
General Electric launched Bridges to Excellence Diabetes Care Link, a program through which enrolled physicians receive bonuses of up to 10% of their salary for delivering quality care to diabetic patients covered by a participating employer or health plan. A day...
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Keywords:
Health Care and Treatment;
Motivation and Incentives;
Programs;
Ethics;
Quality;
Moral Sensibility;
Service Delivery;
Compensation and Benefits;
Health Industry
Bohmer, Richard M.J., Ingrid Marie Nembhard, and Robert Galvin. "Bridges to Excellence: Bringing Quality Health Care to Life." Harvard Business School Case 604-030, September 2003. (Revised January 2005.)
- 19 Oct 2010
- First Look
First Look: October 19, 2010
PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study of Charity Abstract While lay...
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Keywords:
Sean Silverthorne
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption....
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Keywords:
Impression Management;
Social Influence;
Conspicuous Consumption;
Signaling;
Product Features;
Consumer Behavior;
Information Technology;
Experience and Expertise;
Status and Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- December 2008
- Article
Behavioral Frontiers in Choice Modeling
We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice...
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Keywords:
Mathematical Methods;
Integration;
Goals and Objectives;
Decision Choices and Conditions;
Problems and Challenges;
Business Processes;
Customers;
Behavior;
Economics
Adamowicz, Wiktor, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas J. Steenburgh, and Joffre Swait. "Behavioral Frontiers in Choice Modeling." Marketing Letters 19, nos. 3/4 (December 2008): 215–219.
- Web
Women’s health is more than female anatomy and our reproductive system—it’s about unraveling centuries of inequities due to living in a patriarchal healthcare system. - Blog: Health Supplement
simply being a woman in our society, and certainly in our healthcare system, is high. Women pay more for the same consumer products and services men also use in what is called the Pink Tax, affecting everything from the price of razors to...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,...
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Keywords:
Martha Lagace
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
Initial Offer Precision and M&A Outcomes. Their research builds on several previous social psychology studies showing that people place more value on precise numbers than on relatively round numbers. People tend to assume, true or...
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Keywords:
by Carmen Nobel