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All HBS Web
(678)
- People (5)
- News (218)
- Research (269)
- Events (3)
- Multimedia (12)
- Faculty Publications (154)
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- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
through the lens of "sabermetrics" to compete with much better-funded organizations, achieving success with a relatively small investment. Writing recently in The New York Times, Cade Massey and Bob Tedeschi speculate on whether the View Details
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by James Heskett
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
governments worldwide collected fees and taxes. To use the company's own phrase, govWorks was about "all payments for all governments." (The film Startup.com featured the company.) Soon after Herman and Tuzman set up shop, they...
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by Walter Kuemmerle
- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
major DRAM memory chip makers like Samsung and Hynix in Korea, and Powerchip in Taiwan have already stopped quoting prices until they can assess the impact of the earthquake on their supply chains. Anisotropic conductive film is a key...
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Re: Multiple Faculty
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
people like network giant Ted Turner and Bruce Willis in his film roles. Executives were now portrayed as similar warrior-athletes who ventured into out-of-bounds challenges like technical rock climbing. These were the masculine ideals...
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by Martha Lagace
- 16 Aug 2016
- First Look
August 16, 2016
of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture...
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Sean Silverthorne
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
from a job—or several jobs. They then introduced the best candidates to Dave Habeeb and Ruth Page, of HBS's Educational Technology Services, who went on location to film interviews with the laid-off employees and their families. The...
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- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In 2002, the View Details
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by James Heskett
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the...
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- 04 Nov 2014
- First Look
First Look: November 4
creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in November of...
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Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Internet you can target the demographics of the segment you're looking for. And there are a variety of mechanisms for identifying them. Q: BMW Films has received a lot of praise. Is this a good example of broadband advertising? A: It's...
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- 30 Jan 2018
- First Look
January 30, 2018
social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor’s films and enables a discussion of the role of cinema in propagating gender stereotypes and...
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Sean Silverthorne
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
constrained by its prior thinking about the industry and what its strengths were. It sort of said, "We have a razor/razorblade business model, and the way that we make money is through selling film, so we need to find a way to commercialize digital cameras with a...
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- 08 Jan 2008
- First Look
First Look: January 8, 2008
of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four months....
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Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco controversy is a reading for a class on "The Insider," a...
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Sean Silverthorne
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
settlement and formally apologizes on behalf of the British government, June 2013 Shortly thereafter, John Hart, the movie producer behind Boys Don’t Cry and Revolutionary Road, bought the rights to develop a film based on Imperial...
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by Carmen Nobel
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
digital powerhouse." Kodak's big dilemma is that while 80 percent of the company's revenue comes from traditional film products, that segment is growing at just 2 percent per year. One observer calls this "perhaps the most...
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- 10 Apr 2012
- First Look
First Look: April 10
Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the...
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Carmen Nobel
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
set to become the highest grossing film ever in the U.S. and earn over $2 billion worldwide. Frozen had just surpassed $1 billion in box office to become Disney animation’s biggest success ever. In live action movies, Disney franchises,...
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Dina Gerdeman
- 14 Feb 2017
- First Look
First Look at New Research: February 14
endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television production company Seven Bucks Productions, which Johnson...
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Sean Silverthorne