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Show Results For
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All HBS Web
(424)
- People (2)
- News (93)
- Research (277)
- Multimedia (1)
- Faculty Publications (47)
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
September–October 2017 Harvard Business Review GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration By: Gulati, Ranjay Abstract—Like many other companies, GE under Immelt had to figure out how to balance serving...
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Carmen Nobel
- Web
Field Course: Venture Capital Journey - Course Catalog
geography, corporate vs. institutional), negotiate compensation, get promoted, and build a career and life in the industry. Brand building, community/content creation, and the opportunities and risks of...
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- 07 Oct 2008
- First Look
First Look: October 7, 2008
overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand View Details
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Martha Lagace
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of the colonial past, but linkages...
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Dina Gerdeman
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an...
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- Profile
Evelyne White
the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be...
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- 21 Jan 2009
- First Look
First Look: January 21, 2009
20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy source that would not add to the problems associated with global climate...
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Martha Lagace
- 01 Mar 2012
- News
Shop Talk, Different Avenues
launched in Japan in 2009, and last November we started shipping from the United States to over 90 different countries. MT: So your site translates into the local currency? AM: Yes. There are also duties, taxes, and a flat rate for...
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- 07 Jun 2016
- First Look
June 7, 2016
closed question–based surveys. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50727 June 2016 Journal of Finance Local Currency Sovereign Risk By: Du, Wenxin, and Jesse Schreger Abstract—We introduce a new measure of...
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Sean Silverthorne
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
by building a strong & technically capable brand which is defensible vs. going to the larger retail side first. Technology/Operations: Beyond the development of battery chemistries for the India context,...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond...
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- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
to five local nonprofit groups, including the National Capital Chapter of the American Red Cross. CSI also plans to organize weekend volunteer projects in order to offer club members a variety of options for giving back to the community....
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- 17 Apr 2007
- First Look
First Look: April 17, 2007
turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a globalized...
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Martha Lagace
- 13 Apr 2010
- First Look
First Look: April 13
balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity...
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Martha Lagace
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
variation in its boxes, mainly in packaging—to suit local shoppers' tastes. The trick is to keep this high degree of standardization while creating new global themes with appeal in the various Asian markets....
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- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
that is, overcoming the emotional distance between its brands and local consumers. By 1997, Danone Mexico had its first run-in with this problem when marketing research revealed that the general public held...
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- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be...
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- 01 Jun 2009
- News
Entrepreneur’s Rwandan Start-Up Gets HBS Support
currently available brands and use locally sourced materials. The female workers ultimately will become owners of the business through microfinance loans. “Lack of access to pads affects not only the...
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- 08 Dec 2009
- First Look
First Look: Dec. 8
co-authors, Werner Erhard and Steve Zaffron, and I distinguish integrity from morality and ethics in the following way. Integrity in our model is honoring your word. As such, integrity is a purely positive phenomenon. It has nothing to do with good View Details
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Martha Lagace