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All HBS Web
(293)
- News (62)
- Research (155)
- Multimedia (2)
- Faculty Publications (104)
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
tracking our activities on the internet. Ads, Eich pointed out, can be blocked, but tracking is difficult to block. To decouple purchases and website subscriptions from credit card companies and user profiles, he envisions a browser with...
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- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual...
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Dina Gerdeman
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
could charge customers a premium for access to these "pay TV" channels, above the monthly subscription charge for what came to be known as the "basic tier" of broadcast channels. The first forays into pay TV were...
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- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
Union is funded through consumer subscriptions to Consumer Reports, and through private grants. This model has several advantages. By directly linking its output to consumer use of its service, it provides a powerful incentive to meet...
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- 17 Mar 2015
- First Look
First Look: March 17
founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring...
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Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
resource management, which emphasized job rotation and minimal hierarchy. Purchase this case:http://hbr.org/search/812134-PDF-ENG RentJuice Thomas R.Eisenmann and Liz KindHarvard Business School Case 811-069 RentJuice, founded in mid-2008, provided a View Details
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Carmen Nobel
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
subscription fee (with various tiers) to have access to the platform. The company-program connection provides companies with the advantage of shaping the educational pipeline. In turn, Greenwork approaches trade schools and workforce...
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- 26 Oct 2020
- Blog Post
12 Weeks of VC Summer: Remote Edition
advantage of the virtual internship is that none of this was physically constrained. I met with 50+ entrepreneurs over the course of 12 weeks across all different geographies and verticals, including mental health, subscription services,...
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Venture Capital / Private Equity
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
family members and stakeholders. Wellthy launched nationwide in September 2015 as a private-pay, direct-to-consumer subscription service, with plans ranging in price from $100 a week for those who need help with finite projects to $200 a...
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- Web
Supplemental Financial Information - Annual Report 2020
the first full year of a multi-tiered Harvard Business Review subscription offer launched in fiscal 2019 that enables a digital, digital and print, or premium subscription. As a result, HBR group sales increased 9 percent year over year....
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- 01 Dec 1999
- News
From the Editors
"considerable difficulty" in getting the magazine out on time, had cut the publication schedule to six times a year and set a subscription price of 75¢ a year, which was included in the $2 annual Alumni Association dues. Bates, who...
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Deborah Blagg
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
“particularly on high cost of failure situations where good information on potential service providers is correspondingly of high value.” Angie's List had a paid subscription model as it charged “members” for access to the information...
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Sean Silverthorne
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising...
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- Web
FY19 Baker Library Annual Report
subscriptions advanced 4.7% with 201,000 subscribers We produced a record number 277 stories, a gain of 9% over the previous year. Books@Baker Through a combination of presentations and participant engagement, the Books@Baker series...
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- 01 Jun 2014
- News
What’s Next
question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni, extended programming over reunion weekends, View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
asked his students. The class quickly reached consensus: Parker’s great, the idea is great, the context is pretty good—despite volatile interest rates—but from an investor’s point of view, the deal stinks. Well, true enough—except that because Parker had deferred rent,...
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Jeffrey L. Cruikshank (PMD 51, 1986)
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
acquisition and retention, costs and productivity, firm scope, pricing, growth platforms, etc. Some of the finest examples of business model innovations, whether it is IBM's outsourcing of key elements of the IBM PC or Salesforce.com's offering of software as a View Details
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by Martha Lagace
- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new...
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Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
their own work processes even as they collaborate. The New York Times Company has had some success here: NYTimes.com is now the leading source of print subscription sales. And the company's print and on-line sales forces have collaborated...
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by Clark Gilbert & Joseph L. Bower
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes...
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by Dina Gerdeman and Danielle Kost