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Show Results For
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All HBS Web
(4,202)
- People (10)
- News (847)
- Research (2,760)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,394)
- 17 Jul 2012
- First Look
First Look: July 17
relationship between changes in the structure of the executive team, firm diversification, and IT investments-which arguably alter returns to exploiting synergies through corporate-wide coordination by functional managers in headquarters....
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Sean Silverthorne
- Portrait Project
Kelvin Kwong
was only pretend. I hope now to do this in an even bigger way. I want to build products and experiences that create that same feeling of disbelief. It's the moment of astonishment – the instant when you realize that something has just...
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- 01 Jun 2012
- News
Pitfalls, Trade-Offs, Dreaming Big
mostly from high-tech and life-science start-ups, show that 73 percent of teams decide on terms in the venture’s first month, and the majority finalizes the split at that point. But there’s a real danger in splitting equity too soon and setting it in stone. It is...
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- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
with a healthy alternative.'" Which HBS case study had the greatest impact on you, and why? "'NuCor Steel' changed the way I evaluate innovation. I am now very much on the lookout for low-end disruptors as well as aware of incumbents'...
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- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 13 Nov 2000
- Research & Ideas
Corporate Venturing: Entrepreneurship on the Inside
"is the extreme form of change that management teams within companies have to go through. The degree to which that change is hard is tied to how well you are doing when you attempt to do something like...
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by Kenneth Liss
- 13 May 2008
- First Look
First Look: May 13, 2008
gain to the other and is equivalent to decreasing the dispersion of the latter's values for the items he does not receive without changing their total. One-agent monotonicity requires that such a change...
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Martha Lagace
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability,...
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Dina Gerdeman
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
Now that scientists have mapped the human gene, can drug makers map a road to unlimited riches? For John Lechleiter, Executive Vice President of Eli Lilly and Company's Pharmaceutical Products and Corporate Development, there remain more...
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by Sean Silverthorne
- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other...
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- 09 Feb 2017
- News
Turning Disorder into Opportunity
within the organization,” says Fieldhouse. “We built a manager’s training course; individual development plans that focused on adaptive and executive function skills; workplace performance scales; and transition and career movement plans.” Fieldhouse says the Dandelion...
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Jennifer Myers
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,...
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- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable...
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- 01 Dec 2022
- News
Elevator Pitch: Common Knowledge
receive free access to their data and control how it is shared. The Why: Patient data is often fragmented across electronic medical record systems, providers, and categories. But recent changes to the laws governing medical records have...
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- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
disruptors and not just rising income inequality, even though that is certainly a major disruptor and one that businesses have been starting to take seriously by, for example, developing products and services for low-income customers,...
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by Martha Lagace
- 13 Jan 2021
- News
Stress Test
to make a little bit of money and also to alleviate the difficulty of transporting things from point A to point B quickly. How have the country’s existing supply chains affected distribution? In the United States, freight arteries roughly overlay the interstates....
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- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and...
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by Working Knowledge editors
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use...
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- 09 Mar 2010
- First Look
First Look: March 9
opened for business, thus changing the face of both world trade and military power and playing a pivotal role in the rise of the United States on the world stage. Today we view the creation of the Panama Canal as a story of U.S....
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Martha Lagace
- 01 Oct 2001
- News
Ready for Takeoff: Web Portal Enters Second Phase
After two years of building its readership, honing its mission, and crafting fresh, insightful content, HBS Working Knowledge is poised for the next stage of its development. "It's an exciting time. We launched the original product with...
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