Filter Results
:
(332)
Show Results For
- All HBS Web (332)
- Faculty Publications (134)
Show Results For
- All HBS Web (332)
- Faculty Publications (134)
- 10 Nov 2015
- First Look
November 10, 2015
acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money and/or...
View Details
Keywords:
Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has...
View Details
Keywords:
Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
View Details
Keywords:
Sean Silverthorne
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's...
View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money, and/or...
View Details
Keywords:
Sean Silverthorne
- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion...
View Details
Keywords:
Julia Hanna and Garry Emmons
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term...
View Details
Keywords:
Dan Morrell
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would...
View Details
Keywords:
Sean Silverthorne
- Web
Courses by Title - Course Catalog
Fritz Foley Fall2024 Q1Q2 3.0 Corporate Governance and Boards of Directors General Management, Organizational Behavior Lynn Paine Spring2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating...
View Details
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy...
View Details
Keywords:
Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to...
View Details
Keywords:
Dina Gerdeman
- 26 Nov 2013
- First Look
First Look: November 26
find that GPs are associated with higher expected acquisition premiums and that this association is at least partly due to the effect of GPs on executive incentives. However, we also find that firms that adopt GPs experience negative...
View Details
Keywords:
Sean Silverthorne
- Web
Courses by Faculty Unit - Course Catalog
Matheson Spring2025 Q3Q4 3.0 Field Course: Entrepreneurship through Acquisition (Application Only) (also listed under Finance) Richard Ruback Royce Yudkoff Spring2025 Q3Q4 3.0 Field Course: Field X (also listed under Finance) Randolph...
View Details
- 02 Feb 2016
- First Look
February 2, 2016
VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei...
View Details
Keywords:
Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316156-PDF-ENG Harvard Business School Case 216-021 Doctor My Eyes: The Acquisition of Bausch & Lomb by Warburg Pincus In early 2010, senior partners at Warburg Pincus met to review a report on...
View Details
Keywords:
Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for...
View Details
Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 22 May 2007
- First Look
First Look: May 22, 2007
channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting...
View Details
Keywords:
Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
issues is brief and non-technical. Provides actual deferred tax information from AOL's Form 10-K, where net operating loss carry forwards result in a large deferred tax asset and the accounting for software and deferred subscriber View Details
Keywords:
Martha Lagace
- Web
Courses by Faculty - Course Catalog
Negotiation, Organizations & Markets Fall2024 Q1Q2 3.0 Michael Montelongo Managing Service Operations Technology & Operations Management Fall2024 Q1Q2 3.0 David Moss Creating the Modern Financial System Business, Government & the International Economy Spring2025 Q3Q4...
View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold...
View Details
Keywords:
Martha Lagace