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Show Results For
-
All HBS Web
(349)
- News (16)
- Research (297)
- Events (1)
- Multimedia (2)
- Faculty Publications (244)
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- October 2017 (Revised September 2018)
- Supplement
Jumia Nigeria: from Retail to Marketplace (B)
By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ...
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Keywords:
Retail;
Marketplace;
Inventory;
Funding;
Business Ecosystems;
Business Ecosystem;
Competition;
Business Model;
Globalization;
Emerging Markets;
Expansion;
Logistics;
Retail Industry;
India;
Nigeria;
Africa
Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
- August 2013 (Revised October 2013)
- Case
Modern Family Planning: The Business of Circle Surrogacy
By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy...
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Keywords:
Family Planning;
Platform;
Competitive Advantage;
Law;
Globalization;
Competitive Strategy;
Digital Platforms;
United States;
Ukraine
Casadesus-Masanell, Ramon, and Blake Landro. "Modern Family Planning: The Business of Circle Surrogacy." Harvard Business School Case 714-418, August 2013. (Revised October 2013.)
- 2010
- Article
Competing against Online Sharing
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future.
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Keywords:
Consumers;
Computer Networks;
Resource Sharing;
Online Operations;
Internet and the Web;
Copyright;
Networks;
Business Model;
Music Industry
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing against Online Sharing." Management Decision 48, no. 8 (2010): 1247–1260.
- October 2009
- Teaching Note
Strategy Simulation: Competitive Dynamics and Wintel (TN)
By: Ramon Casadesus-Masanell and Ann Winslow
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider...
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Keywords:
Strategy;
Business Models;
Tactics;
Pricing;
Business Model;
Advertising;
Competition;
Quality;
Price;
Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- May 2008 (Revised March 2010)
- Teaching Note
Greenpeace and WWF (TN)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for [708418] and [708417].
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- March 2005 (Revised March 2010)
- Teaching Note
Mondragon Corporacion Cooperativa (MCC) TN
By: Tarun Khanna and Ramon Casadesus-Masanell
Teaching Note to (9-702-457).
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- 2006
- Working Paper
Discretion in Agency Contracts
By: Nabil Al-Najjar and Ramon Casadesus-Masanell
Al-Najjar, Nabil, and Ramon Casadesus-Masanell. "Discretion in Agency Contracts." Harvard Business School Working Paper, No. 02-015, September 2001.
- January 2024
- Background Note
Note on Generative AI for Business Students
By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "Note on Generative AI for Business Students." Harvard Business School Background Note 724-411, January 2024.
- September 2019 (Revised May 2020)
- Supplement
Keroche (C): The Excise Tax Increase
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government...
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Keywords:
Keroche;
Alcohol;
Alcoholic Drinks;
Alcoholic Beverages;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
- 2009
- Chapter
Company Strategy: Business Model Reconfiguration for Innovation and Internationalization
By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords:
Business Strategy;
Business Model;
Competitive Advantage;
Innovation and Management;
Organizational Change and Adaptation;
Globalized Firms and Management
Casadesus-Masanell, Ramon, and Joan E. Ricart. "Company Strategy: Business Model Reconfiguration for Innovation and Internationalization." In Competitiveness in Catalonia: Looking AheadA Report of the Center SP-SP at IESE Business School. Universidad de Navarra, 2009.
- January 2024
- Case
The Financial Times (FT) and Generative AI
By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Case 724-410, January 2024.
- May 2012 (Revised February 2015)
- Case
Maersk Line and the Future of Container Shipping
By: Forest Reinhardt, Ramon Casadesus-Masanell and Frederik Nellemann
Keywords:
Corporate Social Responsibility;
Supply And Demand;
Environment;
Commodity;
Natural Environment;
Corporate Social Responsibility and Impact;
Competitive Advantage;
Shipping Industry
Reinhardt, Forest, Ramon Casadesus-Masanell, and Frederik Nellemann. "Maersk Line and the Future of Container Shipping." Harvard Business School Case 712-449, May 2012. (Revised February 2015.)
- January 2014
- Supplement
Patagonia (B)
By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley
Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the...
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Keywords:
Corporate Strategy;
Environmental Management;
Business Models;
Beliefs;
Product Differentiation;
Product Lines;
Yvon Chouinard;
Rose Marcario;
Retailing;
Corporate Social Responsibility;
Apparel Manufacturing;
Strategy;
Apparel and Accessories Industry;
United States
Reinhardt, Forest, Ramon Casadesus-Masanell, and Lauren Barley. "Patagonia (B)." Harvard Business School Supplement 714-465, February 2014.
- September 2009 (Revised March 2010)
- Module Note
Competing Through Business Models (D)
By: Ramon Casadesus-Masanell and Taylor Philip Larson
This note was prepared to aid students in the EC course "Competing through Business Models."
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Casadesus-Masanell, Ramon, and Taylor Philip Larson. "Competing Through Business Models (D)." Harvard Business School Module Note 710-410, September 2009. (Revised March 2010.)
- January 2005 (Revised March 2010)
- Teaching Note
Patagonia (TN)
- April 2007
- Article
Wintel: Cooperation and Conflict
We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the...
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Keywords:
Conflict and Resolution;
Competition;
Cooperation;
Value;
Performance Effectiveness;
Research and Development;
Motivation and Incentives;
Investment;
Price;
Product Launch;
Product
Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation and Conflict." Management Science 53, no. 4 (April 2007): pp. 584–598.
- March 2024
- Supplement
Tesla in 2024: Holding on to the EV Lead?
- March 2002 (Revised January 2010)
- Case
BP and the Consolidation of the Oil Industry, 1998-2002
By: Forest L. Reinhardt, Ramon Casadesus-Masanell and David J Hanson
Examines the economics of the oil and gas industry with a focus on 1998 through 2001. Discusses the rationale behind using a growth in scale as a means to increase profitability and to gain competitive advantage. Also examines the classic strategic implications of...
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Keywords:
Non-Renewable Energy;
Growth and Development Strategy;
Industry Structures;
Competitive Advantage;
Consolidation;
Horizontal Integration;
Vertical Integration;
Energy Industry
Reinhardt, Forest L., Ramon Casadesus-Masanell, and David J Hanson. "BP and the Consolidation of the Oil Industry, 1998-2002." Harvard Business School Case 702-012, March 2002. (Revised January 2010.)
- March 2003 (Revised January 2010)
- Case
Patagonia
By: Forest L. Reinhardt, Ramon Casadesus-Masanell and Deborah Freier
Keywords:
Apparel and Accessories Industry
Reinhardt, Forest L., Ramon Casadesus-Masanell, and Deborah Freier. "Patagonia." Harvard Business School Case 703-035, March 2003. (Revised January 2010.)